The Edition


New Miu Miu Ad Campaign by Art Director Giovanni Bianco

Jul. 14, 2016


American actress Amanda Seyfried leads an enigmatic cast of characters through a weekend of playful reverie, in Alasdair McLellan’s debut campaign for Miu Miu Art Directed by Giovanni Bianco.

“Any hour for my friends” is the motto inscribed on the sundial in the gardens of the historic Norfolk estate, Houghton Hall. With its 24-hour lived-in decadence, it is the perfect environment in which to explore the layers of modernity and history in the motifs of this collection.

In Found Narratives, meta-history is laced with playfulness and female-empowered fun. The Player, The Ingénue, The Whisperer: a cast of characters represented as subverted archetypes of high society.

In addition to Amanda, the advertisements also star Anna Ewers, Dasha Dogusheva, Dilia Martins, Jeny Howorth, Mayowa Nicholas and Taylor Hill. The campaign images make a collage including stoic portraits and more candid shots. From off-the-shoulder dresses to argyle knits and retro prints, the Miu Miu woman does it all in style.

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