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David LaChapelle
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David LaChapelle

Diesel - Make love not walls

1 / 39

The award-winning multidisciplinary campaign launched with photography, a short film, and installations that traveled around the globe, putting forward a timely message that pays tribute to inclusion, love, diversity, and fraternity. David LaChapelle collaborated with Diesel and Anomaly Amsterdam on the iconic “Make Love Not Walls” campaign

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David LaChapelle

Diesel - Make love not walls

2 / 39

Mood boards and creative concepts.

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David LaChapelle

Diesel - Make love not walls

3 / 39

Mood boards and creative concepts.

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David LaChapelle

Diesel - Make love not walls

4 / 39

Set design and build in the California desert.

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David LaChapelle

Diesel - Make love not walls

5 / 39

Renderings of the iconic rainbow-colored inflatable tank conceived by David LaChapelle and featured in the campaign, which became a symbol of peace and tolerance worldwide.

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David LaChapelle

Diesel - Make love not walls

6 / 39

David LaChapelle suggested to incorporate the work of Maier, into the campaign through a series of collages. Artworks by Stefan Maier.

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David LaChapelle

Diesel - Make love not walls

7 / 39

David LaChapelle suggested incorporating the work of artist, Stefan Maier, into the campaign through a series of collages. These collage pieces are made by Maier for the campaign.

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David LaChapelle

Diesel - Make love not walls

8 / 39

The Campaign Film tells the story of a man, portrayed by ballet dancer Sergei Polunin, who forms a connection with others on the opposite side of a border wall, ultimately breaking through the barrier into a rousing celebration of peace, love, and unity.

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David LaChapelle

Diesel - Make love not walls

9 / 39

Fashion brand Diesel revels in diversity with its spring-summer “Make Love Not Walls” campaign, which was developed with Anomaly Amsterdam and includes a rousingly memorable short film by David LaChapelle.

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David LaChapelle

Diesel - Make love not walls

10 / 39

The eyewear campaign as part of the 'Make Love Not Walls' Diesel Campaign by David LaChapelle for Diesel.

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David LaChapelle

Diesel - Make love not walls

11 / 39

The award-winning multidisciplinary campaign launched with photography, a short film, and installations that traveled around the globe, putting forward a timely message that pays tribute to inclusion, love, diversity, and fraternity.

See Full David LaChapelle

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David LaChapelle
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David LaChapelle

Diesel - Make love not walls

12 / 39

The award-winning multidisciplinary campaign launched with photography, a short film, and installations that traveled around the globe, putting forward a timely message that pays tribute to inclusion, love, diversity, and fraternity.

See Full David LaChapelle

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David LaChapelle
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David LaChapelle

Diesel - Make love not walls

13 / 39

The award-winning multidisciplinary campaign launched with photography, a short film, and installations that traveled around the globe, putting forward a timely message that pays tribute to inclusion, love, diversity, and fraternity.

See Full David LaChapelle

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David LaChapelle
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David LaChapelle

Diesel - Make love not walls

14 / 39

The award-winning multidisciplinary campaign launched with photography, a short film, and installations that traveled around the globe, putting forward a timely message that pays tribute to inclusion, love, diversity, and fraternity.

See Full David LaChapelle

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David LaChapelle
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David LaChapelle

Diesel - Make love not walls

15 / 39

The award-winning multidisciplinary campaign launched with photography, a short film, and installations that traveled around the globe, putting forward a timely message that pays tribute to inclusion, love, diversity, and fraternity.

See Full David LaChapelle

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David LaChapelle

Diesel - Make love not walls

16 / 39

The campaign execution included subway postings, car and bus advertising, billboards, store windows, and store exteriors around the globe.

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David LaChapelle

Diesel - Make love not walls

17 / 39

The campaign’s rainbow-colored inflatable tank appears in London during Fashion Week and traveled to Milan, Shanghai, New York, Berlin, and Tokyo. A military tool stripped of its original purpose, the tank is reimagined as an emblem of hope. A machine that used to divide now unites.

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David LaChapelle

Diesel - Make love not walls

18 / 39

The campaign’s rainbow-colored inflatable tank appears in London during Fashion Week and traveled to Milan, Shanghai, New York, Berlin, and Tokyo. A military tool stripped of its original purpose, the tank is reimagined as an emblem of hope. A machine that used to divide now unites.

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David LaChapelle
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David LaChapelle

Diesel - Make love not walls

19 / 39

The campaign’s rainbow-colored inflatable tank appears in London during Fashion Week and traveled to Milan, Shanghai, New York, Berlin, and Tokyo. A military tool stripped of its original purpose, the tank is reimagined as an emblem of hope. A machine that used to divide now unites.

See Full David LaChapelle

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David LaChapelle

Diesel - Make love not walls

20 / 39

David LaChapelle won a prestigious D&AD Award, presented at the D&AD Festival and Awards Ceremony in London. D&AD Awards recognize beautiful ideas, brilliantly executed. Coveted the world over, a D&AD Pencil is the recognition of the power of craft and creativity. As a not-for-profit, D&AD re-invests all surpluses back into the community, helping new talent prosper and campaigning for a fairer, more diverse, more sustainable industry.

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David LaChapelle

Diesel - Make love not walls

21 / 39

Selected Press: Freizeit Magazine Austria

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David LaChapelle

Diesel - Make love not walls

22 / 39

Selected Press: Freizeit Magazine Austria

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David LaChapelle

Diesel - Make love not walls

23 / 39

Selected Press: The Guardian

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David LaChapelle

Diesel - Make love not walls

24 / 39

Selected Press: 10 Magazine

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David LaChapelle

Diesel - Make love not walls

25 / 39

Selected Press: I-D Magazine

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David LaChapelle

Diesel - Make love not walls

26 / 39

Selected Press: I-D Magazine

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David LaChapelle

Diesel - Make love not walls

27 / 39

Selected Press: Daily Media

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David LaChapelle

Diesel - Make love not walls

28 / 39

Selected Press: Dazed & Confused, UK

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David LaChapelle

Diesel - Make love not walls

29 / 39

Selected Press: Dazed & Confused, UK

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David LaChapelle

Diesel - Make love not walls

30 / 39

Selected Press: GQ Germany

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David LaChapelle

Diesel - Make love not walls

31 / 39

GQ Germany: Japan

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David LaChapelle

Diesel - Make love not walls

32 / 39

Selected Press: MF Fashion Italy

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David LaChapelle

Diesel - Make love not walls

33 / 39

Selected Press: Grazia UK, Vogue Italia

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David LaChapelle

Diesel - Make love not walls

34 / 39

Selected Press: WWD

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David LaChapelle

Diesel - Make love not walls

35 / 39

Selected Press: Harper’s Bazaar Germany

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David LaChapelle

Diesel - Make love not walls

36 / 39

Selected Press: La Repubblica Italy, WWD Japan

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David LaChapelle

Diesel - Make love not walls

37 / 39

Selected Press: NUMERO Germany

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David LaChapelle

Diesel - Make love not walls

38 / 39

Selected Press: LOVE MAGAZINE

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David LaChapelle

Diesel - Make love not walls

39 / 39

David LaChapelle famously worked with Diesel over 20 years ago on the iconic “kissing sailors” ad, which positioned the company in a culture of growing political and social awareness.

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David LaChapelle

Diesel - Make love not walls

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