RIPPLE+ X COCO CAPITÁN

Ripple+ x Coco Capitán

Merging art and aromatherapy, Capitán partnered with consumer wellness brand ripple+ on the ‘LOSER’ campaign, featuring zero-nicotine, 100% recyclable plant-based diffusers and a custom-designed ashtray, lighter, sudoku book, and stickers. This collaboration marks a novel approach in the wellness market, fusing the natural, plant-powered essences harnessed by ripple+ with Coco’s artistic sensibility.

The collection embraces unconventional choices, including the use of Pantone 448C, a drab dark brown that’s informally dubbed the ‘ugliest color in the world.’ Capitán’s selection of this color draws inspiration from UK and European regulations for tobacco packaging and advertising: it’s the mandated color for all tobacco products in these regions, chosen by health authorities to make them look unattractive, thereby discouraging consumption.

This unapologetic approach not only captures attention but also aligns with a broader movement toward conscious consumption and personal responsibility. The name ‘LOSER’ serves as a stark reminder of the risks associated with smoking, casting it not as a lifestyle choice but as a losing proposition.

This collaboration is a striking amalgamation as visually arresting as it is sensory-soothing, harnessing the powers of functional plant extracts to create a unique addition to the wellness market.