Another exploration of her fascination with color’s mood-influencing power, Mahdavi has teamed up with Swedish brand H&M to launch a colorful new collection that uses natural materials and bespoke ceramics to add a pop of color to everyday life.
Key pieces in the exclusive collection include a variety of alluring ceramics produced in Europe, such as iconic plates, serving bowls and vases, and exquisite Indian-woven textiles in natural materials in the form of cushions, a blanket and a large rug.
The India Mahdavi x H&M Home collection is developed from a craftmanship perspective – making the artisanal knowledge a main focus – while also capturing the designer’s desire to democratize her work and make it accessible to everyone, transcending the luxury realm.
With gradient color plays, bright hues, and out-of-focus graphics, Mahdavi was inspired by the blinding colors you see when you close your eyes in front of the sun. This collection was conceived like a wind of optimism in a world of uncertainty.
"India Mahdavi is the well-thought-of designer in bringing joy, optimism and color to the world of interiors. We wanted to create a poetic and contemplative collection, focusing on crafted quality and joyful colors."
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