Whether it’s a bubblegum-hued restaurant in London or monarch-blue tray table for Louis Vuitton, vivid color schemes are the defining trait of everything India Mahdavi touches. The designer’s work is notable for referencing disparate cultures and disciplines, influences gleaned from a nomadic childhood.
Like a scenographer capturing the perfect frame, her passion for film reveals itself in the cinematic qualities of projects spanning the fashion, furniture, retail, and hospitality industries. But it’s her bold tones and patterns that serve as the building blocks of Mahdavi’s kaleidoscopic world—an antidote to the minimal, monochromatic palette so prevalent in contemporary interiors. Dubbed ‘the reigning queen of colors’ by Architectural Digest, Mahdavi’s iconic projects for public spaces in cities including London, Miami, Paris, Tokyo, and New York are known to have created some of the world’s most photogenic interiors.
Mahdavi describes her taste as polyglot and polychrome – a rich mix of cultures and colors – which she attributes to her Irano-Egyptian heritage and cosmopolitan childhood. Born in Tehran, she was raised in America, Germany, and France. During college her studies kept her moving, from Paris’s École des Beaux-Arts to New York’s School of Visual Arts and Parsons, before she settled in the French capital to work as artistic director for Christian Liaigre. After seven years with Liaigre, she set out on her own in 1999 and now oversees a studio, showroom, and shop – all within a few doors of one another on the rue Las Cases.
Curves, from languorous to hairpin, define Mahdavi’s creative world. The designer takes wood, ceramic, metal, and lacquer and combines them into playful, captivating interiors. Pop Art liveliness infuses her lighting and furniture designs, among them her signature Bishop stool/low table, which resembles a chess piece writ large. These and other delectables can be found at her Paris showroom and in her lush publications, including in her first eponymous monograph released in 2021.
“Colors are like an alphabet of light. Every tone carries a different meaning, conveys a different intensity. Colors are my second mother tongue.”
Located on the same corner as the legendary Hotel des Bergues in Geneva, this 130-seat Ladurée tearoom and boutique seems to have appeared out of a fairy tale, where Marie-Antoinette meets Alice in Wonderland.
The bespoke furniture and decorative lighting are a tribute to sweetness: curved and scalloped chairs; twisting candy-stick-like tables on a graphic, black-and-white marble floor; blown-glass lamps enhancing the grass-green walls; meringue-like ceiling lights; ceramic donuts curling into the plush banquettes…Mahdavi takes us on a magical tour through an imaginary garden filled with delicacies.
“I'm always looking for ‘la couleur juste’: the perfect dialogue between the colors and a space. Because only when you combine several colors do they start to have a conversation. But the beauty is in the truth, it has to be an authentic dialogue.”
In the Norwegian coastal city of Trondheim, an elegant art nouveau post office building from 1911 has been transformed into a new 4,000 sq m museum for modern and contemporary art. Named PoMo – short for ‘Posten Moderne’ (meaning ‘Post Office Modern’) – the structure was reimagined by India Mahdavi, in collaboration with Norwegian architect Erik Langdalen.
"My inspiration was drawn from Trondheim’s local culture and heritage, from its color palette to its craft traditions. My goal was to translate and amplify the vision of the founders, creating a joyful, generous, and inclusive experience."
As part of the re-enchanting Villa Medici project, the french academy in Rome unveiled the new design of its historic rooms, India Mahdavi was invited to refurbish the ‘piano nobile’ at Villa Medici – Salon Lili Boulang. This project was carried out in collaboration with the Mobilier National, a major institution of creation and heritage since the 17th century, and with the support of the Bettencourt Schueller foundation, which has supported the arts and crafts for over 20 years.
For this project, Mahdavi proposed a new approach to Villa Medici’s rooms, where geometry and color play a fundamental role and contribute to renewing the spirit of the place. The new design of the historic rooms features exceptional furniture specially designed by Mahdavi for Villa Medici: beds, tables, seats and carpets as privileged spots for observing the surrounding heritage, in particular the 16th-century paintings and frescoes by the mannerist painter Jacopo Zucchi and the wall decorations by Balthus, restored for the occasion.
‘Pierre Bonnard: Designed by India Mahdavi’ at Melbourne’s NGV creates an unlikely pairing between the French post-impressionist painter and the Tehran-born architect and designer. Presented in collaboration with Musée d’Orsay, NGV’s exhibition features more than 100 works by Pierre Bonnard that illustrate late-19th and early-20th-century France.
Mahdavi explodes details from Bonnard’s works and recreates his iridescent palette as psychedelic wallpapers, creating an immersive environment within which to introduce Bonnard to a new generation. Mahdavi has also incorporated other domestic details into the exhibition design to evoke the wistful domestic intimacy for which Bonnard is renowned, such as window openings that frame the view into adjacent galleries and bespoke furniture for lounging.
Chez Nina is a very special club, a unique atmosphere which adds color to the night. Named after Nina Yashar, founder of Nilufar Gallery, this exclusive club has been designed by Mahdavi as a celebration of Yashar’s and Mahdavi’s complicity.
The colored velvet banquettes and the acid candy-stained glass tables have been designed especially for the space and stand in contrast to the silk geometric landscape mural produced by French home tailors, de Gournay. A selection of lights and furniture pieces from Yashar’s collection add a layer of sophistication – Gio Ponti armchairs, Martino Gamper’s poufs, Lelli’s floor lamp…a new experience in Milan.
“Mahdavi has a gift for eye-popping palettes.”
When approached by Mourad Mazouz for the gallery at Sketch, Mahdavi had three months to reinvent the 130-seat restaurant. It has since become the most Instagrammed restaurant in the world.
The monochrome contrived as an immersive installation echoes David Shrigley’s 250 drawings in a soft embrace. With benched seating lining the walls and tailored ‘Charlotte’ armchairs, Mahdavi has infused the space in an extravagant Hollywood pink to revive the classic brasserie while remaining faithful to Sketch’s avant-garde philosophy.
“My first desire was to paint it all pink and to stage the customer as if he were part of a film. The pink contrasted with the radicality of the room. In this masculine atmosphere, I had to assert myself in front of this cubic room and introduce my vision: that of color and gentleness.”
“Mahdavi’s recent golden revamp of Sketch’s Gallery in London is poised to become as memorable as her all-pink iteration.”
In 2022, Mahdavi collaborated with British-Nigerian artist Yinka Shonibare to redesign the Gallery dining room at London venue Sketch, adding site-specific artworks, warm golden colors and textured materials to its interior.
The project features a series of 15 artworks by Shonibare dubbed ‘Modern Magic’ that were designed specifically for the space. The installation includes five hand-carved wooden masks as well as 10 framed quilts, which replicate African masks collected by Spanish artist Pablo Picasso.
Mahdavi incorporated sunshine-yellow and golden colors into the interior alongside textured materials informed by Shonibare’s installation, including a copper skin on one of the walls and other tactile furniture pieces and accessories designed for the Gallery.
Mahdavi was also responsible for choosing the color that previously dominated the interior of Sketch’s Gallery – a pale pink hue that became an Instagram favorite and remained in the room for eight years (instead of the originally planned two).
"I didn't want everybody to ask me what the new color at the gallery is. Warmth is the new color at Sketch."
"I really believe that the pink room belonged to the pre-Covid era. It was fun, feminine and there was a certain lightness to it. The new Gallery at Sketch has more depth, the textures imply the feeling of togetherness."
Born in 1999, the Bishop has become one of Mahdavi’s iconic pieces and has entered the collection of the Musée des Arts Décoratifs in Paris. Initially designed in gold as a high stool for the private club APT in New York, the Bishop stool gave birth to a wooden side table before being adapted to its final form in ceramic, developed for the Condesa Hotel in Mexico.
Named after the chess piece that never follows a straight line, but only moves diagonally, the Bishop has an unusual height between a chair and a side table – therefore serving multiple purposes. Both a side table and a stool, it is available in eighteen colors and can be used indoors and outdoors.
The Bishop has its own fitted accessories: the Peanut tray, which sits on two Bishops to create a double side table, and the COD (complément d’objet direct: the direct object in the grammatical sense), which transforms the Bishop into a larger side or cocktail table.
The Bishop inspired an exhibition at the Pierre Bergé gallery in Brussels, ‘My Name is Bishop,’ where the Bishop was displayed in materials ranging from plaster, salt, wax, Italian marbles, and rattan, mostly in limited editions. Most recently, the Bishop has been enameled by the famous French Manufacture des Emaux de Longwy, applying their famous blue apple blossom pattern in cloissoné technique.
The 30-seat German Paradiso opened in 2010 as the very first private cinema in Paris. The wholly curved space, enhanced by the rounded furniture and the use of rich materials, contrasts with the Café Germain right above.
Mahdavi’s committed architectural stance, inspired by a contemporary jungle setting, planted a nocturnal Eden in a studded peacock blue leather and primary-colored baizes. A lion, a bird on a branch, a flower: the naturalist repertoire gestates around pop and abstract patterns, inspired by ‘Le Douanier’ Rousseau. This space is fully curved and rounded for a cinema conceived as an imaginary world, where you can choose a film and have dinner, sheltered from the light and the noise of the city whose heart throbs immediately above.
“I have always practiced interior design at the crossroads of other disciplines, such as scenography, film, decor, furniture, and product design, exploring as many opportunities that were given to me to design, decorate, remodel, or reveal a space, creating new experiences, embellishing life.”
Another exploration of her fascination with color’s mood-influencing power, Mahdavi has teamed up with Swedish brand H&M to launch a colorful new collection that uses natural materials and bespoke ceramics to add a pop of color to everyday life.
Key pieces in the exclusive collection include a variety of alluring ceramics produced in Europe, such as iconic plates, serving bowls and vases, and exquisite Indian-woven textiles in natural materials in the form of cushions, a blanket and a large rug.
The India Mahdavi x H&M Home collection is developed from a craftmanship perspective – making the artisanal knowledge a main focus – while also capturing the designer’s desire to democratize her work and make it accessible to everyone, transcending the luxury realm.
With gradient color plays, bright hues, and out-of-focus graphics, Mahdavi was inspired by the blinding colors you see when you close your eyes in front of the sun. This collection was conceived like a wind of optimism in a world of uncertainty.
"India Mahdavi is the well-thought-of designer in bringing joy, optimism and color to the world of interiors. We wanted to create a poetic and contemplative collection, focusing on crafted quality and joyful colors."
Located on London’s renowned Sloane Street, this is the original store from which the REDValentino concept was derived.
The idea was to enter a dream without the feeling of being in a store. Mahdavi aimed to design a concept and identity elements that would free themselves from a function – like entering a world that belongs to the REDValentino girl, encouraging her desire to dream. In this store, illusion prevails in a multidimensional space with the integration of a tender, surrealist pink and a dreamlike stream of mirrors.
The brass and enameled ceramic, the Charlotte armchairs, and the Rubik and Lolita display stands are an invitation to a sensorial journey.
“It was essential for everything, from floor to ceiling, to convey the substance of fun somewhere in between reality and fiction, function and dreams.”
Fresh from their collaboration at the 2021 Salone del Mobile, the designer and the fashion house have come together once again to reimagine another iconic object: Dior’s J’adore perfume bottle.
First launched in 1999, the peculiar J’adore bottle design has always stood out among its counterparts on the perfume shelf. Mahdavi’s design maintains the basic structure of the almost-teardrop shaped J’adore bottle, but with a literal new twist. Dubbed the ‘temptress amphora,’ the limited-edition run of 1,000 bottles has been crafted by master glassmakers in Murano, Venice, to have a hypnotic, twister-like composition.
The final bottle design is an object of exquisite craftsmanship – handblown, hand polished, and finished off with a delicate application of gold paint. It expresses the most emblematic characteristics of Murano artisanship.
“When you hear ‘J’adore,’ you think of the eponymous perfume. But let us not forget the phrase’s initial meaning: it is a cry from the heart – the cry of an emotion, when faced with something that appeals to all of our senses, seduces us, and carries us away.”
The flagship of the Beaumarly Group, the 400-seat Café Français sits on the Bastille Square and embodies the new version of a brasserie in a fluctuating neighborhood. The Café Français’s location, partially planted on the footprint of the bygone prison, is historic.
Mahdavi gave Le Café Français a graphic density whose vocabulary is declined into diverse scales in space, materials, furniture and supports. Everywhere, the radicality of the lines is assuaged by softness of the furniture and the richness of the materials.
“Her use of repeating pattern immerses the habitués in a holistic vision, a technicolor dream, while the arrangement of space recalls specific socially oriented spaces that almost beg to be occupied by interesting people.”
For the 50-bedroom Monte-Carlo Beach hotel, Mahdavi imagined a timeless romance inspired by the Côte d’Azur’s imagery: Matisse’s colored juxtapositions, George Hoynigen-Huene’s striking photographs of elegant young women in their bathing suits, or the Riva, a symbol of a distinguished lifestyle. Some more personal elements also influenced the project – Mahdavi spent a part of her childhood in Nice’s hinterland and preserved strong memories of its scenery.
The color palette was defined by the seaside’s tone, such as certain recurring graphic elements: the stripes that make up the Monte-Carlo Beach’s identity, or the rhombus, reminiscent of the principality’s coat of arms. Instead of a ‘design’ hotel, Mahdavi sought to establish a modern, elegant and timeless environment.
“If there is a common denominator to all my projects, it is the necessity of creating a sense of joy, a joie de vivre that I like to convey by using the primary colors of my emotions.’
Mahdavi’s first public project in Paris, the 180-seat brasserie Le Germain opened its doors to the public in May 2009. In collaboration with Thierry Costes, Le Germain revives the Parisian bistro creatively and recreationally for a younger crowd, offering in one single venue several vibrant spaces, from the outdoor terrace to the bar area, from the dining room to the first-floor lounge, and the private cinema below.
Located in the heart of Saint-Germain-des-Prés, Le Germain features a pixelated floor, composed of black and white cement tiles, and a graphically illuminated ceiling. Anise green and orange tones float around ‘Sophie,’ a 16-foot yellow metal statue by Xavier Veilhan.
“I wanted this bistro to be inspired by tradition but also to be able to free itself from it. I deconstructed the space by experimenting with scale, proportions and patterns.”
For the design of Ferrari’s iconic Cavallino restaurant, located across from the entrance to the Maranello factory in Modena, Mahdavi created a contemporary reinterpretation of the space – bringing back to the forefront the authentic simplicity of a cult destination. A further expression of the brand’s passion and excellence, the trattoria continues to preserve the emotions, successes and memories that have marked the history of Ferrari within its original walls, evoking the very origins of the company and the powerful, pioneering spirit of its founder, Enzo Ferrari.
To restore the trattoria’s modernity and infuse it with a new identity, Mahdavi revisited Ferrari’s heritage and visual vocabulary. Using digitization and enlargement, the automaker’s prancing horse logo was pixelized to create a unique identity for the restaurant. The pixelized Cavallino was applied on many surfaces and materials – on perforated metal for the entrance gate, glass mosaic on the walls, on the restaurant’s wallpaper, and even in the Burano lace that adorns the white net curtains on the windows, as in any self-respecting trattoria.
Mahdavi’s 40-seat tea salon and boutique for Ladurée is the story of a 21st century Marie-Antoinette who drags us into an oneiric experience in her garden of delights.
The wicker armchairs, meringue-based tables and omnipresent latticework celebrate the mix of the French groves and ‘gourmandise.’ Mahdavi defined a language, a three-dimensional new identity, which resumes the notion of the garden with a lattice, a pastel color palette that alludes to macarons, and a checkered floor which evokes a winter garden.
“A sensorial and ultra-contemporary voyage, a universe of freshness.”
Set on one of Tokyo’s hippest and most buzzed-about streets – Omotesando – the 50-seat Ladurée tea salon and boutique lies at barely a stone’s throw away from the vibrant Harajuku pedestrian shopping street, Takeshita Dori.
Mahdavi’s architectural concept pays homage to ancient regime-inspired whimsy and grandeur, as shown by the massive mirror echoing Versailles’ hall of mirrors. The macaron house unravels around two dominant colors: celadon green, which is to be found in the tiles and cushions, and bonbon pink walls.
Mahdavi elevates what could be a kawaii-cute tone with sophisticated, tongue-in-cheek flourishes. Twisting candy-stick tables sprout from a graphic, grey and white marble floor; blown glass floret lamps bloom from the cherry blossom-pink walls, and meringue-shaped ceiling lamps soften the down lighting.
“The space – like stepping inside a mille feuille – is set-like, an Instagram dreamworld, a fully-realized mise en scène.”
For the Condesa DF, Mahdavi harvested fragrant woods, smooth stones and hand-forged metals to transform a crumbling colonial-style landmark into a lush oasis of contemporary chic. Elements of the natural world loom large throughout the 40-room hotel; the grainy textures of the shimmering white walls mimic the crystalline sands of Mexico’s Caribbean coastline, while the Condesa’s signature turquoise accents are true to the desert gemstone after which the color was named.
Condesa DF was conceived around a living courtyard, where a vast swath of sunlight is channeled into the property’s inner core and the public spaces flow between indoor and outdoor, giving the hotel a real sense of the traditional hacienda. Back-to-back round sofas furnish the terrace around white enameled Bishops, specially designed for this project.
Located in the stylish Condesa neighborhood and infused with the spirit of its bohemian surroundings, the Condesa DF quickly became an anchor for the neighborhood and for the city’s artistic intelligentsia.
“Condesa DF has become a reference for good taste in our vibrant city. A classic.”
This exquisite 55-bedroom property, which united Mahdavi and Joseph Dirand, redefined the codes of a five-star mountain hotel. The rooms, suites, private chalets, spa, cinema and penthouse embellish the essence of a large family dwelling in the French Alps.
The Scandinavian pine wood, Fior di Bosco veined marble, wool, polychrome velvets and brushed brass bestow an intimate atmosphere to Mahdavi’s rooms, with furniture that was tailor-made to create, under the blonde wood ceiling units, a sensation of ultimate luxury.
The opening of the 100-seat restaurant and bar I Love Paris by Michelin-starred chef Guy Martin at Charles de Gaulle consisted of the first fine dining enterprise in the busy Paris airport. Mahdavi fused oval and circular shapes using velvet, leather, stone and brass to shroud this modern restaurant in the wonder of Paris with her own interpretation of the Palais Royal.
The space is distributed into two main areas adapted to the needs and paces of the passengers: a bar located in the middle and a lounge on the left. For the main lighting in the bar area, Mahdavi selected the Cirio Circular lamp by Antoni Arola with brass shades, a lighting system inspired by the grand luminaires in the Hagia Sophia Mosque in Istanbul that creates splendid compositional interplays and gives the space an uplifting feel.
The warm, delicate and epicurean interlude at the heart of terminal 2E was named Best Airport Restaurant in the World (Fab Awards 2016).
“One more reason to love Paris.”
The Réfectoire in Arles is at the heart of the Luma Foundation, a former industrial manufacturing plant converted to an artistic, environmental and social center which is laying the foundations for a new future under Maja Hoffman’s direction.
In this 30-foot-high warehouse, Mahdavi has opted for long and diagonally polychrome tables that lead outside, as if to perpetuate the space chromatically. The tables’ solar range of yellows and oranges are dear to the south of France and complement the convivial meals cooked from organic and seasonal produce.
“Color exudes from an unconscious and subliminal memory of the lights I perceived and faithfully transposed into space.”
Occupying a centuries-old townhouse nestled amid the winding alleys of Arles in the south of France, and in the continuity of her projects with Maja Hoffmann, Mahdavi imagined the Hôtel du Cloître, adjacent to the cloister of St. Trophime, as a renewed hotel experience.
The 20-bedroom boutique hotel is illuminated by Mahdavi’s bold color palette, which channels the vivid hues of Vincent van Gogh’s paintings. Splashes of azure blue, cadmium yellow and chrome orange are complemented by a playful collection of bespoke and vintage furniture, and exquisitely crafted decorative objects that invigorate the building’s austere architectural heritage with a painterly flair infusing the hotel with storied charm.
Mahdavi approached the historic building, which traces its origins to the 13th century, with both respect and playfulness. High ceilings, mosaic floors and exposed masonry sections denote the hotel’s historic setting, while the bold colors of the limewashed walls, upholstery, and curtain fabrics swathe the interiors with a sense of delight. It is this combination of traditional craftsmanship and bold design gestures that encapsulates the passionate temperament of Arles and the rural beauty of Provence.
This project was about tying together all the historical elements, from the thirteenth to the twentieth century, to create a coherent and fresh identity.
“Mahdavi infuses this place with well-being and delight, like she does everywhere else.”
Created for Jean-Francois Piège, the Hôtel Thoumieux was conceived like a private dining room, as a sort of portrait of the starred chef. At the heart of the 7th arrondissement, located above the famous Brasserie Thoumieux, it’s a hedonistic and joyful place in which the atmosphere is reminiscent of Chabrol or Sautet films.
Mahdavi collaborated with M/M (Paris) on this 15-bedroom hotel and restaurant to instill the warm atmosphere of a country house in the city.
“I was seeking a balance in between colors, warm and cold materials, masculine and feminine. Styles mingle, collecting in the ‘40s, ‘50s or ‘70s, the sense of an eternal Paris.”
In the 20 suites of London’s finest hotel, part of the Maybourne Group, Mahdavi transposed tradition into a colorful and joyful statement. The ambiance created from the selection of textiles to the wallpaper, such as the fan-shaped thread of the art deco marquetry, breathe a new life into an emblematic place frequented at the time by Princess Eugenie, Winston Churchill and Paul Morand.
This first hotel designed by Mahdavi, for hotelier and restaurateur Jonathan Morr, is a manifesto. Conceived as a refreshing and inviting beach house, the intensity of the colors – the radiance of the red and baby blue, even the beige – gives the Miami Beach hotel an atmosphere of ‘endless summer.’
The mood is light and fresh, the present aesthetic principles transcend fashion and seasons, making this pop 80-bedroom Eden the first charming boutique hotel in the world. The terrace furnished with waterbeds and the ‘Bond Street’ restaurant are a signature, announcing Mahdavi’s principles and style.
“The spaces that I conceive have a strong identity. They match the local identity, culture, history, past and present.”
Homo Faber (i.e., human being capable of crafting things) is an expression that was first coined during the Renaissance; it captures and celebrates the infinite creativity of human beings. In this first major cultural exhibition dedicated to European craftsmanship, Mahdavi celebrates the know-hows that bind the hand, the mind, the heart and the eye together.
With the invitation of the Michelangelo Foundation, an international non-profit organization based in Geneva and set up to celebrate and preserve master craftsmanship around the world and strengthen its connection to design, she conceives two contemporary follies, ‘Henri Rousseau Forever’ and ‘Merry-Go-Round’ – two exhilarating rooms to reveal her signature materials, such as rattan, ceramic and polychrome velvets.
“The know-how of craftsmanship is at its best when serving the imaginary. When the might of the hand is combined to the might of the mind, the magic is revealed. Beauty only results from this encounter.”
Between 2006 and 2012, Mahdavi staged Galerie Patrick Seguin’s furniture at Art Basel fairs in Miami, Switzerland, and New York.
Mahdavi contributes, introspectively, to reinvent a specific vocabulary for each one of them. In one, Patrick Seguin presents furniture that le Corbusier and Pierre Jeanneret created for the paramount urban-planning and architectural project for the city of Chandigarh in India. In another, Mahdavi was charged with the design and realization of a booth entirely dedicated to Jean Royère; her concept for the exhibition was derived and inspired by the work itself.
With the ‘True Velvet’ collection, velvet enters another dimension, a more enveloping and joyful one, just like everything that Mahdavi appreciates. In an infinite exchange of ultra-contemporary symmetries, more than 80 tones interact with each other, from the most subtle to the most saturated, all carrying light.
The collection is available in three weights corresponding to different qualities of cloth: fine, medium and bold. Two geometric prints of diamonds or stripes complement this radiant palette.
Created in 2012, Louis Vuitton’s ‘Objets Nomades’ line showcase the brand’s longstanding tradition of crafting original and charming portable pieces of travel furniture, in collaboration with an elite group of international designers. Each limited-edition object or piece of furniture is created as a result of an encounter, a dialogue, an intuition, a shared passion. Together, they comprise a singular collection whose leitmotif is the elegant and elaborate treatment of material taken to its limits.
In a nod to her Irano-Egyptian heritage, Mahdavi created the ‘Talisman’ table, a small, intricately crafted piece inspired by the amulets of nomadic tribes. It features a marquetry top made from no fewer than 112 pieces of leather, smoothly lacquered with a transparent varnish, evoking the iris of a benevolent eye.
Conceived like a large book, with 10 leather-lined wooden panels opening around a central hinge, the ‘Talisman’ table is both a symbol of the East and a nomadic object, in the sense that it can be moved around in function of one’s desires, journeys. It is, first and foremost, a free object.
The ‘Canvas’ collection is the continuation of a unique collaboration between Mahdavi and Poterie Ravel, produced in a capsule of approximately thirty unique pieces all hand made, numbered, and signed by Mahdavi.
For this new summer solstice, we are invited on a journey from Aubagne, in the heart of Provence, to Paris, through a vivid interplay of color, light and bold cylindrical shapes. The hand-turned vases in white clay and terracotta resemble paintings, as if they were rolled-up canvases. The paint looks as though the artist’s hand was freed from the paintbrush. The ultra-graphic vases themselves almost drift away from their actual function, becoming more like objects that please the senses.
The Bisazza ‘Cementiles’ collection reimagines traditional cement tiles with a contemporary flair. The artisanal features are unchanged, while the patterns are entrusted to the insights of some of the most innovative international designers.
Winner of the EDIDA (Elle Deco International Design Award) for Floor Covering, Mahdavi’s ‘Visual Alphabet’ tile collection of oversized graphics, inspired by optical art and the 1970s, can be put together like a jigsaw, creating new designs and new variants. The patterns formed by the cement tiles – and the unusual colors (pastel and licorice shades mixed with petrol blue and olive green) – generate a dialogue that reflects Mahdavi’s versatility as a designer.
“Mahdavi dusts off the nostalgic effect of classic cement tiles and delivers them to the 21st century in sparkling form.”
For this wallpaper design in collaboration with de Gournay, Mahdavi’s intention was to contrast a geometric/modern/bright color and abstract urban landscape with its nearly contrary – an oriental/figurative oversized miniature on a soft background.
One design, ‘Chez Nina,’ was inspired by Giorgio di Chirico, and the other, ‘Abbâsi in the Sky,’ by the famous 16th century miniaturist Abbâssi, who illustrated Ferdowsi‘s Shâhnâmeh (the Persian book of Kings).
For her second collaboration for French retailer Monoprix, Mahdavi’s ‘MADE IN/BY INDIA’ collection comprises a series of objects and clothing that stands as an optimistic chromatic manifesto. Partly inspired by the aesthetic of 1970s India, the collection reminisces and romanticizes the hippie glamour of Goa and Puducherry that acts as a gateway to an imaginary journey, illuminating a vision of escape.
Important to Mahdavi was that the clothing, made of cotton and high-quality synthetic fibers, was created in partnership with Creative Handicrafts, a social enterprise that has been training women from Mumbai in textile and toys production methods since 1984, in order to support them in gaining economic self-sufficiency.
“Color, for me, is a way to create a vibration, it creates a sense of light.”
For this limited-edition t-shirt, designed for the special ‘T-Bloom’ project during Milan Design Week, Mahdavi featured a burst of colors from a newly blossomed flower to celebrate the vitality of spring, inspired by the REDValentino girl’s audacity and romanticism.
For this limited-edition collection of cups and capsules for Nespresso, Mahdavi sought to bring an oneiric dimension to the coffeemaker’s world by transforming the capsules into imaginary cakes that float in space, like gourmand clouds in macaron, madeleine and praline.
Mahdavi’s ‘Origin’ collection of coffee cups and serving tray elevates the coffee ritual with a commitment to texture; and of course, a splash of color. Inspired by the shape of the coffee bean, each matte-finished ceramic shell is rounded to fit into the palms, creating a satisfying sense of connection between cup, coffee, and coffee-lover.
“These are not just flavors but imaginary delights; I’m infusing a touch of emotion and tenderness to the functional and urban universe of coffee.”
Inspired by her obsession with flowers, Mahdavi designed two limited edition pieces, for Wonderglass, ‘Clover’ and ‘Pistil,’ each created in a limited edition of 8 units.
‘Clover’ is a chandelier formed of carefully crafted semi-opaque green pulegoso glass balls, which are attached to a black flower-shaped glass base. The surface of the glass features an irregular texture, created through the absorption of small bubbles during the manufacturing process, which gives it an irregular and dynamic texture.
‘Pistil’ incorporates Mahdavi’s iconic flower shape and consists of a transparent tabletop made with pulegoso glass supported by a metal base. The. The intensive and highly skilled process of producing the tabletop from a single piece of handmade cast glass gives the table its unique, rippled surface on the underside. As with real flowers, it is perfectly imperfect.
“Flowers are so fragile, in the same way that our world is fragile, as they only last for a certain amount of time. They make us realize a fragility of the world and that the beauty of what we have might disappear. Recreating them in a resistant material like glass shows their fragility while at the same time preserving their beauty.”
Mahdavi’s ‘Garden of Eden’ collection for Golran is inspired by a Persian garden, which has always been a catalyst for the arts as it represents an enclosed and protected space, a paradise, an Eden.
The handwoven collection is distinguished by a pattern of smooth leaves. Gradually overlapping toward the center, they seem swept up by the wind, carried by a gust travelling over the centuries-old tradition of Persian carpets.
The first ‘garden’ is more classic, having a rectangular format, a generously framed central decoration, and zigzag edges to replace the fringes. The second is created by removing the central pattern from the initial design, to reveal a wild garden. The extraction of this piece creates a freer, all-over pattern, resulting in an irregularly shaped rug suited to the furnishing of less conventional spaces.
By breaking out of the confines of shape and adding movement, Mahdavi offers a new interpretation of carpets inspired by eastern gardens.
For her second collaboration with Bisazza, Mahdavi has chosen to transform the classic bathroom into a bubble of color and humor. An antidote to the minimalist hygiene of laboratory white, the three shades of strawberry, pistachio and blueberry celebrate the art of the bath in a joyful way.
With product names mimicking exclamations from graphic novels, the Mahdavi Collection by Bisazza has a frisky and playful side, albeit one paired with a grownup sensibility. The line is infused with a dash of humor: The tub is dubbed ‘Plouf,’ the washbasin ‘Splash,’ and the mirror ‘Wow.’
Executed in Venetian enamel mosaics, Pinstripe patterned wall tiles, with their regimented nod to traditional fabric, supply a counterpoint to the roundness of the individual pieces.
“I’ve turned the bathroom into a bubble of color and humor. This collection offers a joyful sensorial experience, purification through color.”
Mahdavi finds a new approach to textile design through advanced weaving techniques that form a relief with this carpet collection, conceived for one of the most acclaimed French textile producers, Manufacture Cogolin. It is a way of ‘freeing the borders’ of a carpet, to create infinite gardens at home, between the interior and exterior.
Hand-dyed and -knotted in the small village of Cogolin, the series is a modern riff on the traditional kilim, using geometric patterns to form striking compositions of hue and shape. The designs range from simple rows of picket shapes, to a more playful mix of chevrons and interlacing diamonds that also cleverly engage with the negative space.
With various pile heights in sumptuous velvet and a saturated palette of eggplant, grass-green, and canary-yellow, the textural collection, named ‘Jardin Intérieur,’ feels like a contemporary flourish of foliage underfoot.
Launched in September 2019, the ‘Flowers’ color range created by Mahdavi for Mériguet-Carrère associates imaginary and know-how for which this house, founded in 1966, is the live setting, in the pursuit of the most accurate tones and harmonies.
From the ‘mandarine au lait’ (milky mandarin) to ‘Hilda’ (her grandmother’s name), we encounter through the names of Mahdavi’s chosen colors the sense of humor and poetry that have always been part of her vocabulary – 56 colors all together, as many as a deck of cards, in which Mahdavi reveals her unprecedented color associations.
"It's the first time I've designed a range of paints — 'Flowers' is a personal, fresh and joyful palette that brings together all the colors of all the flowers, but also memories of my childhood and the signature colors of my projects.”
When Mahdavi joined forces with French retailer Monoprix for its holiday collection, the result was a riot of color, textures, and pattern on pattern.
For her first collaboration with the brand, Mahdavi created over 110 items ranging from complete place settings to candles, from umbrellas to pillows – and more – as a true festival of colors and moods which celebrate summer in winter. She even put her own stamp on one quintessentially French item: the shopping caddy every respectable French shopper has in hand àu supermarché.
“This whole project was about joy and that’s why I think it is so successful.”
The result of a journey across Beirut, Istanbul and Paris, Mahdavi’s ‘Landscapes’ is a collection of limited-edition tables, each crafted by hand and suitable for indoor and outdoor use. Commissioned by Carwan Gallery, this project has been produced by the Iznik Foundation in Bursa, Turkey.
The starting point for the collection was the use of Ottoman-style quartz tiles and the exploration of a new approach in the construction of a monumental table that surprises the senses with its reflections and heady colors. The ateliers of the Iznik Foundation, famous for their development of tiles using the heritage of old Ottoman tradition, offered the perfect savoir-faire. The material used for the bisque is composed of 85% pure quartz powder, producing the reflective shine of the product.
The enameled ceramic ‘Landscape’ vases come in a range of dense and vivid colors. Each element and tile depicts the details of an urban and graphic panorama, conveying the notion of a garden. The effervescence of color and texture exchanges with the scale of the craft – the objects become part of a whole and can be considered on their own or as part of a series: golden or monochromatic.
Imagined as ’bubble dreams,’ Mahdavi’s ’Bubbles’ collection embodies the alliance between simplicity and femininity, through the intersection of pure and absolute geometric shapes. Gently perched, like birds on a branch, they transport us with their song.
“Curved shapes are for me the real antidote to all that is cold, bland, to all that which disrupts the natural beauty of life.”
For Jem, Mahdavi adapts her architectural language to an exclusive jewelry collection cherishing a nomadic culture. Mahdavi adopted perforated sheet metal, a rough and graphic material, to offer architecture on the scale of the body, inscribed in an exchange between voids and masses.
Several sizes of perforations, deploying the same motifs in different densities, have been imagined for the ensemble in pure gold. Each element from the ring, cuff and bracelet collection is able to stand alone, but in their accumulation that ‘Voids’ finds a resonance that is both simple and modern.
Since its debut in 2004, Mahdavi’s wildly popular ‘Bishop’ stool, an enameled ceramic rendition of the chess piece, has been released in a number of special iterations, including a blossoming limited-edition series with Manufacture des Émaux de Longwy, known for its centuries-old Cloisonné enamel technique.
Enameled by hand using the ‘drop by drop’ technique and fired at 750 degrees, the ‘Bishop’ is completely decorated with flowers in two patterns – ‘Apple Blossom’ and ‘Primadonna’ – each produced in an 8-piece limited edition.
At Athens’ Carwan Gallery, India Mahdavi explores uncharted territories with a new all-white collection made of marble.
It was, of all things, a magazine article that sparked the idea. In 2018, The New Yorker published a sprawling report on current research being done on ruins unearthed from Greek and Roman archaeological sites, concluding that the milky white marble forms that have come to define antiquity are not what they seem. That at the time of their creation, they were lavishly painted – buildings were awash in vibrant decorative motifs while human forms came with brightly patterned clothing and had many shades of pigmented skin – but the colorant had disintegrated and eroded over time, leaving the stark white forms we now associate with Greek and Roman sculpture and architecture. Thousands of years ago the built environment was not really homogeneously white, they concluded, but in fact, drenched in color.
For the exhibition, Mahdavi rendered the pieces solely in white marble. Among them are the three-tiered ‘Bishop’ stool, which she regularly reinvents in new colorways and patterns, the two-piece asymmetric ‘Alber’ table, originally designed for late fashion designer Alber Elbaz, and two versions of the ‘Diagonale’ table, a long dining table and smaller circular version, which was originally produced in pigmented ceramic. In addition to the material makeover, she added diagonal fluting to the edges of each piece as a nod to traditional Greek columns. Mahdavi and her team employed a 3D printer to build 1:1 scale models in her Paris studio. Though the forms were pulled from her own archive, the novel material required a total rehashing of proportion and scale.
The pieces were crafted in Pentelic marble quarried from the slopes of Mount Pentelikon just outside the city, the very same stone used to build the Parthenon.
This long-overdue, eponymous first monograph of India Mahdavi takes us on a retrospective journey through the most emblematic realizations of the world-renowned Paris-based interior designer, internationally praised for her unique sense of color.
Offering an unprecedented perspective on Mahdavi’s creative process, this book highlights a comprehensive array of the inspirational images, drawings, sketches, and models that evolved into some of her most celebrated projects including The Gallery at Sketch in London, Ladurée in Los Angeles, Tokyo, and Geneva, as well as Hôtel du Cloître in Arles, and many others. Admired for her color sensibility, this book highlights the depth and breadth of Mahdavi’s talent and the variety of her projects.
This deluxe tome, art directed by Studio Achermann and published by Chronicle, features the tactile, large format book in a bespoke, patterned slipcase, and includes an additional booklet featuring Mahdavi’s photography that captures details, patterns, colors, and more from her travels around the world. Additionally, an extensive interview with Mahdavi by Dr. Javier F. Contreras, dean of the Department of Interior Architecture at HEAD in Geneva, Switzerland, contributes to make this volume an insightful celebration of the first twenty-one years of India Mahdavi’s singular career.
For this publication ‘Portraits de Villes,’ Les éditions be-pôles invited Mahdavi to talk about her native city, Tehran. This book is a tracking shot between urbanization and vestiges, at the border of what has been erased and what is reborn.
It’s a first for the architect, who signs a portfolio of photographs taken between 2012 and 2017 in Tehran. Throughout the photographs that associate memories and snapshots, Mahdavi delivers an intimate vision of a city in which absence and life coincide to give beauty.
“It took 50 years for me to discover this country, this city. I wanted to show an intimate part of Tehran, with some inhabited interiors and others empty, abandoned.”
With the help of Soline Delos, Mahdavi reveals her great principles and small tips with illustrated photographs and sketches: how to improve a space, increase light, mix colors and materials, and how to make the best out of your interiors.
Over one hundred addresses around the world supplement this book published by Editions Flammarion – an essential guide for all home lovers.
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