Giving a voice to the ocean, Capitán’s limited edition collection with L’Oréal-owned Biotherm has the artist’s work emblazoned on three of the brand’s iconic products: Life Plankton Elixir, Lait Corporel L’Original, and Aquapower Gel.
The ecologically-designed activation aims to raise awareness of the devastating effects of climate change and pollution threatening the health of phytoplankton living in our oceans – the source of more than half of the oxygen produced on Earth. The sets are packaged in 100% recyclable sleeve packaging, which features Capitán’s distinctive handwriting with the words “How do you breathe without the sea?”
A pop-up store, launched in collaboration with China Duty Free Group and made with 87% recycled or renewable materials, boasted a suite of virtual reality technologies including a giant interactive wall where visitors’ signatures virtually floated to the sea as they pledged to protect a better future for the oceans. It also highlighted Biotherm’s partnership with OnePlanet Foundation to combat plastic pollution in Hainan.
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