This summer, Biotherm is using art to give a voice to the ocean.
Biotherm is proud to unveil its Summer 2021 collaboration with the renowned multimedia artist Coco Capitán. This militant artistic collaboration aims to raise awareness of how climate change is threatening the health of phytoplankton living in our oceans – the source of more than half of the oxygen produced on earth and what makes the ocean our planet’s Blue Lung.
Born by the sea and raised by the waves, Coco Capitán is an outspoken advocate for our environment. Diving into the story of our Blue Lung, Capitán was inspired to write a single haunting phrase:
How do you
sail breathe without the sea?
“At Biotherm, we believe that science will be what saves the world, but art will be the catalyst that brings people together to do it. We are so thrilled to collaborate with Coco Capitán. Her art and activism inspire us and fully align with our values. It’s our responsibility as a brand to touch as many people as we can. We believe that art that makes you feel is art that makes you act,” explained Giulio Bergamaschi, Biotherm Global Brand President.
The Summer 2021 Biotherm × Coco Capitán limited edition has the artist’s work emblazoned on three of the brand’s iconic products: Life Plankton Elixir, Lait Corporel L’Original, and Aquapower Gel.
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