Giovanni Bianco is the founder of GB65, an internationally recognized integrated creative agency that specializes in the worlds of fashion, luxury, retail, lifestyle, and entertainment. Bianco’s streamlined and meticulous approach to image-making is built on his extensive experience in advertising, visual identity, branding, creative direction, market strategy, digital and social media, packaging, and web design, allowing the studio to deliver the most innovative and exceptional creative services in the industry.
A leading architect behind some of the boldest and most influential voices in fashion, art, and design, GB65’s multinational client list has set the benchmark of excellence across multiple industries. Bianco has created advertising campaigns for brands including Miu Miu, Versace, DSquared2, Dolce & Gabbana, Nike, Pepe Jeans, Salvatore Ferragamo and Missoni. Editorially, he served as the Creative Director for Vogue Italia from September 2017 to June 2019 and has contributed to V Magazine, L’Uomo Vogue, Vogue Japan and Vogue Korea.
Outside fashion, Bianco is also known for his collaborations with musicians including Cher, Nicki Minaj, Fergie, Shania Twain, and Madonna (with whom he has partnered on albums and global tours dating back to 2004) as well as Taschen book publications with model Gisele Bündchen and fashion photographers Mert Alas & Marcus Piggott.
Known for her age-defying looks, Jennifer Lopez branched into skincare with the launch of her eponymous beauty line, JLo Beauty. The brand launch campaign, under Bianco’s creative direction and photographed by Lachlan Bailey, unveiled the multi-hyphenate’s luxurious range in warm, metallic tones based off of a rose-gold antique Cartier watch from Lopez’s own jewelry collection.
Built around the singer’s personal beauty philosophy, dubbed The Five S’s (sleep, sunscreen, serum, supplements, and sano, or health), the line includes a gel-cream cleanser, serum, sheet mask, wonder cream, SPF30 moisturizer, eye cream, complexion booster and dietary supplement combining potent, powerful ingredients in rare combinations for uncompromising results.
Since its launch, Bianco has collaborated with multi-hyphenated singer, songwriter, actress and fashion entrepreneur Rihanna on her Fenty brand, setting the new standard of diversity and inclusivity that many emerging and established brands have followed. Rihanna’s businesses, including Fenty Beauty, Fenty Skin, lingerie brand Savage x Fenty, and fashion label Fenty, have all upheld this ethos, cultivating a loyal following while attracting luxury fashion house LVMH to its roster.
The brand launch campaign, under the creative direction of Rihanna and Bianco and photographed and directed by Glen Luchford, established the Fenty credo and introduced members of the assembly. Subsequent still, film, and interactive campaigns Bianco creative directed with photographers including Katsu Naito, Liz Johnson Artur, Inez & Vinoodh, and Jack Davison have featured both masterful still lifes and contemporary portraits of incredible Black women and men, embracing the message on natural beauty and boundless strength, and championing those who refuse to settle into society’s version of beauty.
In 2017, Bianco designed the highly-anticipated TASCHEN book, ‘Mert Alas and Marcus Piggott,’ which explores the unique vision of a creative partnership that has defined and redefined standards for glamour, fashion, and luxury. He also recently curated and art directed ‘Gisele’ (TASCHEN), which features a monumental curation of over 300 breathtaking images chronicling Bündchen’s historic modeling career. Bianco’s collaboration with Madonna further extends into publications as designer of the ‘MDNA Tourbook,’ ‘Re-Invention Tourbook,’ and ‘X-STaTIC PRO-CeSS.’
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