FENTY

Since its launch, Bianco has collaborated with multi-hyphenated singer, songwriter, actress and fashion entrepreneur Rihanna on her Fenty brand, setting the new standard of diversity and inclusivity that many emerging and established brands have followed. Rihanna’s businesses, including Fenty Beauty, Fenty Skin, lingerie brand Savage x Fenty, and fashion label Fenty, have all upheld this ethos, cultivating a loyal following while attracting luxury fashion house LVMH to its roster.

The brand launch campaign, under the creative direction of Rihanna and Bianco and photographed and directed by Glen Luchford, established the Fenty credo and introduced members of the assembly. Subsequent still, film, and interactive campaigns Bianco creative directed with photographers including Katsu Naito, Liz Johnson Artur, Inez & Vinoodh, and Jack Davison have featured both masterful still lifes and contemporary portraits of incredible Black women and men, embracing the message on natural beauty and boundless strength, and championing those who refuse to settle into society’s version of beauty.

JLO Beauty: Launch 2020

SEASON: 2020

PHOTOGRAPHER: Lachlan Bailey

MEDIA: Campaign / Film / Social Media

Moonlight Bloom: Christina Aguilera

Giovanni Bianco collaborated with the American, bilingual singer Christina Aguilera to create the campaign for the new fragrance ‘Moonlight Bloom’ by Elizabeth Harden.

The campaign is under the creative direction of Bianco, photographed by fashion photographers duo Luigi and Lango and styled by Mel Ottenberg. Moonlight Bloom by Christina Aguilera is a Floral Fruity Gourmand fragrance for women. It is a provocative fragrance that unleashes the moon’s spellbinding mystery and seduction, which translates itself in the brand launch campaign.

MARNI

SEASONS: Social Media 2019 / SS19 / FW19 / SS18 / FW17 / SS17 / FW16 / SS16 / FW15

PHOTOGRAPHERS: Chris Smith, Jamie Hawkesworth, Michael Hauptman, Barbara Probst, Hellen van Meene, Tom Hunter, Jackie Nickerson

MEDIA: Campaign / Film / Social Media

Missoni

SEASONS: SS20 / FW19 / SS19 / FW18 / SS18 / SS18 Catalog / SS09 / FW08 / SS08 / FW07 / SS07 / FW06

PHOTOGRAPHERS: Mert & Marcus, Harley Weir

MEDIA: Campaign / Film / Social Media

DSQUARED2

SEASONS: FW21 / SS21 / FW20 / SS20 / FW19 / SS19 / FW18 / SS18 / Wood Fragrance 2018 / Underwear 2018 / FW17 / SS17 / FW16

PHOTOGRAPHERS: Mert & Marcus / Alasdair McLennan

MEDIA: Campaign / Film / Social Media

Roberto Cavalli

SEASONS: SS19 / FW18 / FW16 / SS16

PHOTOGRAPHERS: Mert & Marcus

MEDIA: Campaign / Film / Social Media

MIU MIU

SEASONS: Twist / Holiday 2018 / SS18 / Resort 2018 / FW17 / FW17 Catalog / Pre-fall 17 / SS17 / Resort 2017 / Catalog 2017 / Resort 2017 / L’Eau Rosée Press Kit

PHOTOGRAPHERS: Alasdair McLellan, Jamie Hawkesworth, Mert & Marcus, Gordon Von Steiner

MEDIA: Campaign / Film / Social Media

Versace

SEASONS: SS16 / Palazzo Empire Bag / Women’s FW15 / Men’s FW15 / SS15 / Madonna Women’s SS15 / Men’s SS15 / Lady Gaga SS14 / Women’s SS14 / Nolan Funk Men’s SS14 / Men’s SS14 / Ready to Wear SS14 / FW13 / Eros Pour Femme

PHOTOGRAPHERS: Gordon Von Steiner, Mert & Marcus

MEDIA: Campaign / Film / Social Media

Givenchy

SEASONS: SS17 / FW16 / SS16

PHOTOGRAPHERS: Mert & Marcus

MEDIA: Campaign / Film / Social Media

KKW

SEASON: KKW Fragrance

PHOTOGRAPHERS: Mert & Marcus

MEDIA: Campaign / Film / Social Media

Salvatore Ferragamo

SEASONS: FW14 / SS14 / FW13 / SS13

PHOTOGRAPHERS: Mert & Marcus, David Sims

MEDIA: Campaign / Film / Social Media

Giada

SEASONS: SS20 / SS19 / FW18 / SS18 / FW17 / SS17 / FW16 / SS16 / FW15 / SS15 / FW14 / SS14

PHOTOGRAPHERS: Paolo Roversi, Inez & Vinoodh

MEDIA: Campaign / Film / Social Media

Addiction

SEASONS: Fragrance Launch 2019 / Winter 2019 / Fall 2019 / FW18 / SS18 / FW18 / SS17 / SS16 / FW15 / SS15 / FW14

PHOTOGRAPHERS: Mert & Marcus

MEDIA: Campaign / Film / Social Media

Vogue Italia

SEASONS: June 2019, Steven Klein / June 2019, Jack Davison / June 2019, Pierre Debusschere / May 2019, Steven Klein / May 2019, Viviane Sassen / May 2019, Josh Olins / May 2019, Dario Catellani / May 2019, Tom Munro Beauty / May 2019, Joss McKinley Beauty / April 2019, Karim Sadli / April 2019, Giampaolo Sgura / April 2019 Josh Olins

PHOTOGRAPHERS: Mert & Marcus, Steven Klein

MEDIA: Campaign / Film / Social Media

Music

Known for his long standing collaborations with Madonna on both her albums and global tours dating back to 2004, Bianco’s work for the musician includes album covers for ‘Confessions on a Dance Floor,’ ‘Hard Candy,’ ‘MDNA,’ and ‘Rebel Heart,’ and creative direction for the Re-Invention World Tour, Confessions Tour, Sticky and Sweet Tour, and MDNA Tour. He also contributed to the 2003 book ‘Madonna & Steven Klein’ and featured the icon as the cover subject of Vogue Italia’s August 2018 issue, photographed by Mert Alas and Marcus Piggott, during his tenure as Creative Director at the magazine.

Bianco has also collaborated with musicians including Fergie, Cher, Shania Twain, and Anita on album covers and music videos, including Fergie’s 2017 hit ‘Hungry,’ and with Nicki Minaj on the aesthetic of her Vogue-esque ‘Barbie Tingz’ video.

Publications

In 2017, Bianco designed the highly-anticipated TASCHEN book, ‘Mert Alas and Marcus Piggott,’ which explores the unique vision of a creative partnership that has defined and redefined standards for glamour, fashion, and luxury. He also recently curated and art directed ‘Gisele’ (TASCHEN), which features a monumental curation of over 300 breathtaking images chronicling Bündchen’s historic modeling career. Bianco’s collaboration with Madonna further extends into publications as designer of the ‘MDNA Tourbook,’ ‘Re-Invention Tourbook,’ and ‘X-STaTIC PRO-CeSS.’