LUCA FINOTTI
LUCA FINOTTI
Luca Finotti is an Italian creative and film director who has directed fashion films for Nike, Versace, Dolce & Gabbana, Giorgio Armani, Givenchy by Riccardo Tisci, Moschino, Jeremy Scott, Adidas, River Island, Tod’s, Cover Girl, Rimmel, MSGM and Pitti to name a few. He also collaborated with international magazines including Vogue Italy, Vogue China, Dazed & Confused, i-D Magazine and Hercules Magazine.
Having a graduation in Marketing and Economy at the renowned Luigi Bocconi University in Milan and studying
cinema at the New York Film Academy gave Luca all the skills to be a successful artistic and viral film director by combining powerful moving images and the development of Social Media. His creations always starts from an idea that then is developed based on trend research to guarantee the worldwide virality of every film & campaign and to make every project a visible and shareable online experience in the millenial era.
His portfolio is full of national and international stars including Lady Gaga, Jeremy Scott, Sita Abellan, Gigi Hadid, Monica Bellucci, Sofia Vergara, CL, Stephen Dorff, Marco Mengoni, Amanda Lepore, Janelle Monae, Bianca Balti, Karlie Kloss, Simone Nobili and Simon Nessman. In his early career, he has met figures like Arianne Phillips, Michelangelo di Battista, Nicola Formichetti, Anna Dello Russo, Mariano Vivanco, Sara Maino, Paolo Zagoreo and Giovanni Dario Laudicina.
His recent project #WeBelieveInThePowerOfLove for Nike was screened and scored more than 25 Film Festival awards and official selections across the globe.
Luca Finotti is an Italian creative and film director who has directed fashion films for Nike, Versace, Dolce & Gabbana, Giorgio Armani, Givenchy by Riccardo Tisci, Moschino, Jeremy Scott, Adidas, River Island, Tod’s, Cover Girl, Rimmel, MSGM and Pitti to name a few. He also collaborated with international magazines including Vogue Italy, Vogue China, Dazed & Confused, i-D Magazine and Hercules Magazine.
Having a graduation in Marketing and Economy at the renowned Luigi Bocconi University in Milan and studying
cinema at the New York Film Academy gave Luca all the skills to be a successful artistic and viral film director by combining powerful moving images and the development of Social Media. His creations always starts from an idea that then is developed based on trend research to guarantee the worldwide virality of every film & campaign and to make every project a visible and shareable online experience in the millenial era.
His portfolio is full of national and international stars including Lady Gaga, Jeremy Scott, Sita Abellan, Gigi Hadid, Monica Bellucci, Sofia Vergara, CL, Stephen Dorff, Marco Mengoni, Amanda Lepore, Janelle Monae, Bianca Balti, Karlie Kloss, Simone Nobili and Simon Nessman. In his early career, he has met figures like Arianne Phillips, Michelangelo di Battista, Nicola Formichetti, Anna Dello Russo, Mariano Vivanco, Sara Maino, Paolo Zagoreo and Giovanni Dario Laudicina.
His recent project #WeBelieveInThePowerOfLove for Nike was screened and scored more than 25 Film Festival awards and official selections across the globe.
GOLDEN GOOSE
Letter of Love
Venice-based fashion house GGDB presents Letter of Love, a brand film directed by Luca Finotti featuring Emmanuelle Seigner, Paris Jackson, Roberto Rossellini, Jenke Tailly, and Luka Isaac.
As the title suggests, the brand celebrates its Venetian bond with a declaration of love to the city, translated onto 35mm and DV rolls by Finotti and Golden Lion’s winner director of photography André Turpin.
The five characters, whose outstanding identities blend with the Venice scenario, represent the brand’s own idea of the living in Venice: emotional intersections, performing arts, logistic struggles, and glimpses of a usually unseen Venice beauty.
GUERLAIN
Guerlain
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NIKE
Nike
We Believe In The Power of Love
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L'OREAL
L’Oréal Brillant Signature
Luca Finotti Studio presents L’Oréal Brilliant Signature, a film directed by Luca Finotti
VERSACE: MANIFESTO
The Manifesto of Versace
The Manifesto of Versace Values is a winning formula for a modern generation of millennials. Amid the peacefulness of nature, Versace reveals its true colors: a manifestation of diversity, optimism, and unity as victory.
Luca Finotti idealized and executed this campaign with the V sign, a gesture of victory, an ever-powerful symbol of triumph and optimistic core values of the house of Versace. The campaign is the return of a fashion brand to real and human values through the storytelling of a manifesto of Diversity, Passion, Charm, Unity, Kindness, Courage, Optimism, Appreciation and Loyalty using the social media platform to spread the message. It also stands out for its diverse casting and story with mute language and emotional interaction between people of the same gender, a wise strategy focused on the millennial audiences.
VERSACE VALENTINE
Versace Valentine
The collaboration between Luca Finotti and Versace continues as a celebration of the celebration of the carefree millennial youth. A portrait of joy and freedom in a dream date at the amusement park. Where it doesn’t matter if you’re her or him, or if you wear blue or pink.
VERSACE VIRTUAL
Versace Virtual
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LUCA FINOTTI
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