CXA presents a curated selection of short films by our diverse international roster of directors, each of whom offers the opportunity to engage viewers with the epic scope and visual luxuriance of their artistic approach to storytelling.
Brand films awaken the mind and senses in an emotionally resonant way and reflect our new reality, with a potentially endless opportunity for social connectivity, and millions of interconnected minds that are increasingly more dependent on digital outlets.
In this critical time, we need stories more than ever. Stories keep us connected, stories broaden our horizons, stories capture our imaginations, stories enrich our lives. As we look for ways to stay connected, fashion films are emerging as a multimedia, multisensory experience through which viewers can become immersed in a brand’s spirit.
David LaChapelle is internationally known for his surreal, hyper-saturated and cinematic photographs and films, which are a reflection of pop culture throughout the decades. With his conceptual methodology, the subjects become characters in a meticulously orchestrated landscape, often embracing a profound social message.
After establishing himself as a fixture in contemporary photography, LaChapelle branched out to direct music videos for iconic artists such as Jennifer Lopez, Amy Winehouse, and Britney Spears. He also won the MTV Music Award for best direction of a music video for Moby’s ‘Natural Blues’ and was nominated for his work with No Doubt, Christina Aguilera, and Elton John. LaChapelle’s burgeoning interest in film also led him to direct blockbuster commercials for brands including Coca-Cola, Diesel, Schweppes, and H&M, as well as the short documentary ‘Krumped,’ a Sundance award-winner from which he developed ‘Rize,’ the critically acclaimed theatrical film release that was selected to open the 2005 Tribeca Film Festival.
“My work is about finding beauty in the banal and making the ordinary extraordinary. I want to enlarge the idea of reality and help people feel that anything’s possible”
London-based artist/filmmaker Marco Brambilla repurposes and recontextualizes the imagery of popular culture within complex and painterly video collages.
Emerging as an internationally exhibited video and installation artist after transitioning from commercial filmmaking, Brambilla is known for his technically ambitious approach to video production and editing. His films explore ideas of physical displacement and the psychological dislocation of the digital world, in which familiar characters are completely transformed within new contexts.
Brambilla has created pioneering 3-D works that push the bounds of new technologies, conflating past, present, and future in a fluid stream of consciousness, for clients including The Standard Hotel, FX Networks, Hugo Boss, Kanye West, Ferrari, and Watches of Switzerland, and public art projects at NYC’s Westfield World Trade Center, Time Warner Center, and Times Square.
“Most of my inspiration comes from this idea of reconfiguring and recombining elements you have seen before, but into something unexpected. In some ways, this is a re-processing of fashion, aesthetics and beauty.”
Alongside her photography, painting and installation works, Coco has directed numerous short films for luxury brands including Dior, A.P.C. and Maje, and premiered a Nowness-sponsored short film at Art Basel Miami.
Her poetic video documenting sister, Candela Capitán, exploring contemporary dance for Dior examines dancing in looks from the Spring-Summer 2019 ready-to-wear collection designed by Maria Grazia Chiuri.
“Photography is at the heart of her practice, but it’s not the only thing that she does; she makes paintings, she makes text pieces, she makes installations, she makes film. To me, she is an exemplar of the way that younger artists have understood what photography can be. She stands for a kind of freedom and confidence.”
Recognized by Forbes Magazine as “The Film Director Behind Fashion’s Viral Videos,” Italian creative and film director Luca Finotti combines powerful moving images with trend research to create eminently viral and shareable digital film content. His work always starts from an idea that then is developed based on trend research to guarantee the worldwide virality of every film and campaign, and to make every project a visible and shareable online experience in the millennial era.
Finotti has directed fashion films for clients including Nike, Versace, Giorgio Armani, Dolce & Gabbana, Tommy Hilfiger, Golden Goose Deluxe Brand, Givenchy by Riccardo Tisci, Moschino, Hugo Boss, Jeremy Scott, Adidas, River Island, Tod’s, L’Oréal, Guerlain, MSGM and Pitti. He has also collaborated with international publications including Vogue Italy, Vogue China, Vogue Russia, Dazed & Confused, i-D Magazine and Hercules Magazine.
Finotti won the Best Director award for his film, ‘Versace Manifesto,’ at Cinemoi Film Festival 2018, and his project ‘We Believe in the Power of Love’ for Nike received more than 25 Film Festival awards and official selections across the globe.
“For a short film to go viral, I believe the following is required: it should be short, captivating and visually innovative. The most important thing however, is that it intrigues the viewer from the first second.”
Specializing in portraiture photography and film direction for men’s fashion and luxury brands, Randall Mesdon recently collaborated with Dior Homme on multiple film and editorial projects. Set against a backdrop of Los Angeles’s famed Venice Skate Park, the film and an accompanying in-book, 20-page fashion editorial featured rising skateboarders Ben Nordberg, Haden McKenna, and Zack Riddle and combined moving and static imagery, with sharp black and white scenography, and fluid, rhythmic portraiture.
Other advertising clients include Calvin Klein, Ralph Lauren, Dolce & Gabbana, DKNY, Giorgio Armani, Levi’s, Todd Snyder, Club Monaco, and Tommy Hilfiger. Mesdon also serves as editorial director and founder of At Large magazine.
LA-based photographer and director Jeff Burton’s images and films exist in a space between fantasy and reality. Rather than documenting the constructed fantasies of Hollywood, Burton approaches his work as an observer with works that focus on peripheral objects, landscapes and body parts that are isolated, fragmented and disengaged from their original purpose.
Iconic for their lack of sense of time, the viewer gets lost in the idyllic scenes that his images and films present. Time seems to be standing still in the dreamlike worlds, in which Burton makes a picture that is as much about what exists outside the frame as what is present, constructing his own personal and mysterious world that’s more suggestive than explicit. Recent commercial film clients have included MAC Cosmetics, CELINE, and gemstone supplier Gemfields.
“Much like the visible editing marks in the found transparencies, Burton’s image making practice is about cropping and capturing distinct moments.”
Over the course of three decades, London-born, New York-based photographer Robin Broadbent has established a singular pictorial aesthetic infused with an innate understanding of texture, shape, form and abstraction. Renowned for his illustrative depictions of seemingly larger than life objects, Broadbent’s still life photographs and films transform vernacular subject matter into monumental revelations that deftly command the interplay between light, space, form and shadow to create a startling sense of proportion, scale and dimension.
As meticulous in his approach to film as to still imagery, Broadbent is highly regarded for his ability to capture objects in motion. Highlighting their luminous surfaces and the way light plays and dances across them over time and space, his motion work perfectly complements clients’ advertising campaigns and allows their assets to become even more engaging in digital placements, social media, and television commercials.
“Broadbent takes the ordinary and makes it extraordinary, the common becomes uncommon, and the pedestrian almost esoteric.”
Sila Sveta is an interactive media, production and conceptual design company combining innovative technology with creative expression to develop immersive digital art installations and experiences around the world.
Based in New York and Moscow, Sila Sveta works with the world’s most recognizable luxury brands, including Audi, Samsung, Lexus, Vogue, Alexander Wang, and Lamborghini, and artists such as Drake and the Bolshoi Ballet, to communicate transformative messages using original content for emerging technologies.
As the first call for every outrageous, unthinkable, and unknown possibility in the field of digitally immersive orchestrations, the experience engineers of Sila Sveta take viewers on an awe-inspiring and dynamic visual journey through custom video content, large scale interactive displays, architectural installations, kinetic sculpture, stage shows, and projection mapping.
“The world has been waiting too long to see the border between screen and reality blurred.”
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