Sila Sveta is an interactive media, production and conceptual design company combining innovative technology with creative expression to develop immersive digital art installations and experiences around the world.
Based in Moscow and New York, Sila Sveta works with the world’s most recognizable luxury brands, including Audi, Samsung, Lexus, Vogue, Alexander Wang, and Lamborghini, and artists such as Drake and the Bolshoi Ballet, to communicate transformative messages using original content for emerging technologies.
As the first call for every outrageous, unthinkable, and unknown possibility in the field of digitally immersive orchestrations, the experience engineers of Sila Sveta take viewers on an awe-inspiring and dynamic visual journey through custom video content, large scale interactive displays, architectural installations, kinetic sculpture, stage shows, and projection mapping.
In August 2018, rapper Drake and hip-hop trio Migos kicked off their North American concert tour, ‘Aubrey & The Three Migos,’ in support of Drake’s new album, ‘Scorpion,’ which had over one billion plays in the week after its release.
Sila Sveta developed the visual stage design at the invitation of American director Willo Perron, who is known for his work with Kanye West, Rihanna, Jay-Z, The Weeknd, and others. It was at once a light box and a gargantuan projector on which images of mermaids circling around Drake like sharks were shown and molten lava morphed into a rippling, sun-dappled pool. Its ever-shifting designs became a visual feast for the duration of the show.
Drake’s Spring 2019 European tour, “Assassination Vacation,” utilized the same stage design.
“Drake’s new tour is worth seeing for the stage alone. It isn’t just a stage, it’s a piece of multimedia art.”
Alexander Wang’s Spring/Summer 2020 fashion show, staged at New York’s iconic Rockefeller Center, paid homage to the giants of American sportswear as reimagined by the designer in an al fresco setting.
The presentation, which welcomed 1,000 members of the public to attend alongside the industry insiders seated rinkside, featured visuals created by Sila Sveta in partnership with Creative Director Willo Perron. A massive LED stage served as the runway, set up in front of the gold Prometheus statue, shifting from a pulsing white field to an American flag (subverted with a letter “A”) blowing in the wind in an ode to Wang’s concept of Americana.
“This show at Rockefeller Center marks the first time that a fashion brand has ventured into what would have been a logistical nightmare—but Wang and his team managed to pull it off seamlessly. Overall, it was a great representation of both the brand and its home city.”
For the 2019 opening of Ian Schrager’s new Edition hotel in New York’s iconic Times Square, Sila Sveta took over one of the largest and most technically-advanced LED displays in the world with site-specific artwork that augmented architecture with environment.
Covering the building’s facade along its perimeter, the studio created the illusion of a glass box brimming with abstractions of bright hues on the massive 18,000 square foot screen. The content coated the intersection of Broadway and Seventh Avenue for several months, repeating on a loop eight times per hour for Times Square’s 330,000 unique daily visitors and establishing a new visual dialogue with the city.
Media coverage included The New York Times, Document Journal, and Whitewall
“We wanted to bring something unforgettable to Times Square and create an iconic moment to mark the opening of The Times Square Edition. The activations are unique visual experiences that the public can take part in to celebrate this momentous occasion.”
The Lexus Dome is the first of its kind multi-functional space, located in the territory of the OKO center in Moscow. In 2017, Sila Sveta partnered with the luxury automotive brand to create a series of interactive installations dedicated to the world of Lexus as two new models, the Lexus LC and Lexus LS, were presented in the space.
The Lexus Interactive Zone by Sila Sveta was a brand philosophy embodied in the physical world with the help of interactive technologies accessible to every Lexus Dome guest. A journey into the world of Lexus and an introduction to what drives the designers and engineers of the brand ¬– inspiration, philosophy, technical features, and design — was presented with the help of Sila Sveta’s unique digital environment to create a vivid, immersive experience.
For two years, Sila Sveta has collaborated with True Light Crew to prepare the main stage at Signal, a large-scale experimental festival of music and architecture in the Russian art-park of Nikola-Lenivets, which has become a haven for creative minds and educated travelers.
With over 10,000 people in attendance to witness the inspiring nature and numerous breathtaking installations of the festival, Sila Sveta created a huge, multi-layered light cube that included LED screens, diode mesh, light equipment, and the studio’s signature projections along the perimeter, employed on all four sides of the cube so viewers could engage with the content from any angle.
An abandoned factory became a living organism with only the use of lights and sound in Epicenter, a collaboration between Sila Sveta and Russian light artists, Tundra. This experimental light installation was a spontaneous idea that arose during work for a popular Moscow techno club temporarily housed in the Trekhgornaya Manufactury, a now-empty space of urban decay.
The space seamlessly transformed into a dance club, a wet underground cave, a crisply choreographed forest, and a blinding corridor of light. Sila Sveta’s piece, Phantom, used mostly bright white light to create a sense of urgency and rapid movement, while localized strobe-style lighting challenged the viewer’s sense of center and orientation.
For the world premiere of the new Audi A7 at the brand’s headquarters in Ingolstadt, Germany, Sila Sveta developed a concept that included a 25-meter projection dome installed on the roof of the newly built Audi Design Center, allowing visitors to immerse themselves into the complex lights and lasers of the vivid show.
As part of Moscow’s Circle of Light Festival, an annual event that invites artists to project light installations onto historic buildings across the city, Sila Sveta presented an interpretive, contemporary remake of Swan Lake, the classic ballet scored by Peter Tchaikovsky and most famously choreographed by Marius Petipa, on the façade of the Bolshoi Theater.
Prove that dance is a universal, versatile form of art, the projection mapped ballet – which included 3D motion effects and a remixed soundtrack – was performed in September 2015 to honor acclaimed Russian ballet dancer Maya Plisetskaya.
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