Social media has allowed us to be connected, to inspire and be inspired by others, to build identities, to launch companies, and the most important thing: brings people closer together.
At the same time, it has made us addicted to likes, follows, and tweets. Tech is distracting us and making us anxious. We need to rethink our relationship with technology, oth companies and individuals.
Social Media Jewelry is a reflection on the effects of digital technology on human behaviors. Hands are the link between people and their devices. The photo series presents a collection of four conceptual rings.
This project is not against the internet or technology but the opposite. It’s a vindication of a responsible use of tech and social media to make users feels freer and more conscious.
The anonymity factor contributes to online rudeness and trolling. With our interactions extending to the digital realm, it’s difficult to practice a reflexive process. The rise of hate-ridden behavior in recent years appears to mirror the rise in popularity of social media.
Silicon Valley is keen to exploit the brain chemical credited with keeping us tapping on apps and social media. Likes are the new digital coin, an abstract but measurable value. Whenever someone likes or comments on a post or photograph, you get a little dopamine hit. Users feel “forced” to be active on social media to gain happiness/likes in return.
We are hooked on social media. Fear of Missing Out (FOMO) is a large driver of social network use, particularly for those aged thirty and under. Sixty-seven percent of users say that they’re afraid they’ll “miss something.” Ego needs a platform to showcase itself and social networks are the perfect answer. A study from Harvard University showed that self-disclosure online fires up part of the brain that lights up when taking an addictive substance, like cocaine.
Ephemeral content is rich media, primarily images and videos, that are only accessible for a brief period. As a marketing strategy, it is temporary content that takes advantage of the fear of missing out and it’s designed to elicit an immediate response from the user.
"Fashion is about identity, about who we are or who we want to be not just as individuals but as a society. It’s necessary to take sides, to denounce and to stand up for what we think should change."
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