MIDNIGHT SUNRISE

Isabelita Virtual: Midnight Sunrise

 
For the month of October 2018, Isabelita Virtual’s multi-channel video installation took over Times Square, transforming it into a virtual landscape displaying the artist’s videos on synchronized, electronic billboards and newspaper kiosks. ‘Midnight Sunrise’ was a study in contradictions: a digital work evoking a natural occurrence at an unnatural time, an ode to the connection of globally disparate locations, and an attempt to inspire a calm, contemplative moment in the frenetic center of the city that never sleeps.

‘Midnight Moment,’ presented by Times Square Arts, is the world’s largest, longest running digital art exhibition, synchronized on electronic billboards throughout Times Square nightly from 11:57 to midnight. Past artists featured in the program include Sophie Calle; Alex Prager; Pipilotti Rist; Andy Warhol; Björk; Ryan McGinley, Marco Brambilla, Robert Wilson and Yoko Ono.