Wes Lang designed the ‘Yeezus’ tour merchandise for rapper, fashion designer and entrepreneur Kanye West featuring skeletons clad in the Confederate flag, skulls wreathed in roses, Indian headdresses, and more.
Lang’s intention with the Yeezus shirts was to create concert tees that people want to hold on to forever, because they’re just as memorable and awesome as the show itself. Kanye’s fans promptly turned them into collector’s items, proving that they will stand the test of time and become legendary, vintage pieces.
"If anything has been as talked about with regards to the Yeezus tour as much as the religion-heavy imagery, it’s the Wes Lang-designed tees that have filled the merch booths."
Following their successful ‘Yeezus’ collaboration, Lang and West teamed with Bravado on a merch set including a three-piece range of hoodies sporting an image of snow covered mountains near Jackson Hole.
The pullovers utilized a haphazard font to express the event on the back and the Wyoming location on the sleeves and chest area, while a now iconic text-focused black cap, complete with contrasting embroidery of the event details, rounded out the collection.
Lang and West collaborated on a capsule collection of long sleeved tees. The release included the ‘Frozen Yellow’ long sleeve — complete with “Following the light, to live to fly, do by not doing” graphic — worn by Kanye at the ‘Ye’ listening party in Jackson Hole, the ‘Skeleton’ tee, also in frozen yellow, and the ‘Bird’ long sleeve in ‘Vapor.’
"The standout from the drop is the Frozen Yellow Wyoming iteration, featuring 'Following the light, to live to fly, do by not doing' front and center, accounting for the tee that Kanye wore at his 'Ye' listening party in Jackson Hole, Wyoming."
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