EVA AIR

EVA Air

 
For its campaign targeting traveling creatives, Taiwanese airline EVA Air (Evergreen Airways) partnered with agency MullenLowe to send three artists to Taipei, concepting creative projects in a cabin at 40,000 feet before bringing them to life on the ground once they landed.

Kwong created a sprawling floral installation in full bloom, dreamt up midflight, in the middle of a busy Taipei night market. As it caught the eye of each and every passerby, her meandering floral path of red and blue blooms brought nature into an urban area while also bringing the community together. In a finale that seemed almost magical, local people were encouraged to take the flowers home with them.

Learning about local foliage from a native and sharing what she learned with the surrounding community, Kwong’s landscaping genius bridged language barriers and made technology an effective method for communication. Her story shared the commonality of finding inspiration and influences in new places, faces, and the flight that brought her there.