LEXUS DOME

Lexus Dome

 
In 2017, Sila Sveta in the space of Lexus Dome created a series of interactive installations dedicated to the world of Lexus.

Lexus Dome is the first of a kind multi-functional space, located in the territory of the OKO center in the Moscow City area. It has been created on the initiative of Lexus and implemented by the collaboration of Action Marketing Agency, Sila Sveta and Dentsu Aegis Network.

The Lexus interactive zone by Sila Sveta is a brand philosophy embodied in the physical world with the help of interactive technologies accessible to every Lexus Dome guest. This is a journey into the world of Lexus and an introduction to what drives the designers and engineers of the brand. Inspiration, philosophy, technical features, and design — all this is presented with the help of the latest media to give guests the most vivid experience.

In the space two new models of cars were alternately presented: Lexus LC and Lexus LS. During first several months of installation visitor could see the technologies and unique design solutions used by the creators for Lexus LC sports car, and the remaining months of the installation were dedicated to the business class model Lexus LS.