NISSAN PATROL

Nissan Patrol

 
In September 2019, Nissan unveiled the new Nissan Patrol, a luxurious flagship SUV with premium design and enhanced on- and off-the-road capabilities. Sila Sveta was in charge of stage design and visual content for the world premiere in Abu Dhabi. It became the team’s first project in the UAE.

Nissan Patrol’s unique characteristics guarantee outstanding performance even in the most demanding driving conditions. Building upon the slogan ‘the Hero of All Terrain’, Sila Sveta created a dynamic visual sequence with the car driving through continuously changing landscapes, including deserts, forests, countryside hills, and modern city highways.

The warm orange and yellow palette, paired with the futuristic blue color, dominated the visuals, representing the contrasting landscapes of the UAE deserts and cities. Sand and neon lights became key symbols of the past and the present, history and modernity, respect for tradition and cutting-edge technologies that came together in the new Nissan Patrol design as well as in the culture of the region. The show guided the audience from the very first Patrol released in 1951 to the latest generation of Nissan SUVs.