For Russian Vogue’s 20th anniversary, Sila Sveta presented a collaboration of light technologies, contemporary art, and museum architecture at Moscow’s iconic New Tretyakov Gallery. Sila Sveta’s Russian team had already collaborated with American Vogue in New York for the Costume Institute’s 2017 Met Gala at the Metropolitan Museum of Art. We were invited by photographer Gordon von Steiner to create a special light-filled photo booth, where red-carpet guests and celebrities stopped to have their portraits taken.
We converted the space of the museum into one large installation for Vogue’s big night. Inspired by the nation’s avant-gardists of the early 20th century, our studio synthesized light and sound using modern technologies to create a show for the legendary building’s façade and courtyard based on four main elements: Soviet modernism, the Russian avant-garde, Vogue’s celebrated history, and Ishome electronic music.
The event took place in Tretyakov gallery on Krymsky Val in central Moscow. We set up 35 Panasonic projectors and three Disguise servers in Tatlin Hall and directed them onto the ceiling, stairs, columns, and parapet.
“The Russian avant-garde is known all over the world. Kandinsky, Malevich, and Lissitsky are all well known. The best of their work is right in the Tretyakov gallery, so we decided to take the collection as a starting point and update this style on the walls and ceiling of the museum’s legendary architecture."
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