SAMSUNG GALAXY UNPACKED
BRANDED COLLABORATION
Samsung Galaxy Unpacked
Having done four collaborations with samsung’s team Sila Sveta has a great understanding of the brand. The teams aesthetic vision for the Galaxy seems to align seamlessly with Samsung’s. They also take pride in providing best in class production, even under a tight timeline, like with this special launch, where the centerpiece of the presentation was approved for presentation only a week and a half out from the event.
This project is the world premiere of Samsung Galaxy S9 and S9+ took place in February 2018 with the participation of Sila Sveta – we produced artful content for the opening and the closing acts of the show.
Galaxy Unpacked 2018 — a key presentation by Samsung Mobile, was held ahead of Mobile World Congress in Barcelona. This time we were once again provided with huge LED setup for the show – the total area of the four screens amounted to almost 1,000 sq m (10,000 sq ft) — the 360-degree structure was clearly visible for more than 5,000 people in the venue and was augmented with extra smart-LED strips.
It was a second time in a row when Sila Sveta was commissioned by Samsung Mobile and Cheil agency to work on the multimedia show for their key premiere event (the previous one where Galaxy Note8 was presented was held in August 2017 in New York).
“This is the second time when we work with Samsung and in both cases we were expected to create the show with a limited number of elements: any abstractions unrelated to the key visuals were not allowed – this was a condition proposed by the client. However we still had space for creativity in terms of stage design. For the first time it was a light show and for the second time we proposed smart-LED strip lights, that had animation interrelated with the content shown on the screen”
SILA SVETA
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