Luxury automotive manufacturer Lamborghini commissioned Sila Sveta to produce a spectacular multimedia show for the 2019 European launch of their Huracán EVO supercar. It was Sila’s second commission for Lamborghini, after the 2018 Moscow premiere of the manufacturer’s Urus model. This time, taking over Moscow’s Cition Hall, our objective was to erase any distinction between “real” phenomena and digital illusion for our viewers, where the EVO was seemingly assembled right in front of their eyes.We later presented the multimedia show for the premiere of the Lamborghini EVO in Berlin, London, and Milan.
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