LAVAZZA X
DAVID LACHAPELLE

2020 LAVAZZA CALENDAR BY DAVID LACHAPELLE

The 2020 edition of the legendary Lavazza calendar ‘Earth CelebrAction,’ photographed by David LaChapelle, is an invitation for everyone to pay homage to the beauty of nature and to take care of our Earth.

Stimulating a critical focus on the present and using the beauty of art to engage and inspire, LaChapelle’s “Earth CelebrAction” celebrates the connection between humankind and nature and the idea that we have the ability to take action to defend the environment.

January_01
JANUARY: Celebrate
1.-JANUARY-CELEBRATE
JANUARY: Celebrate
Fedruary_01
FEBRUARY: Listen
2.-FEBRUARY-LISTEN
FEBRUARY: Listen

“Collaborating on Earth CelebrAction was an opportunity to continue on my imaginary journey, set in an idyllic paradise in which man and nature live together in harmony.”

-David LaChapelle
MARCH_01
MARCH: Realize
3.-MARCH-REALIZE
MARCH: Realize
April_01
APRIL: Defend
4.-APRIL-DEFEND
APRIL: Defend

"Each month's ethereal depiction is an ode to a different empowering word, including: defend, sustain, nourish, and breathe. By melding butterflies and waterfalls, planting a winding staircase in the middle of the forest, and juxtaposing a searing shade of orange against the hot black lava of a volcano, LaChapelle re-instates a sense of wonder and playfulness that increasingly seems out of reach, a utopia where carefree nymphs and a bounty of glistening red berries are the norm."

- Paper Magazine
MAy_01
MAY: Care
5.-MAY-CARE
MAY: Care
June_01
JUNE: Sustain
6.-JUNE-SUSTAIN
JUNE: Sustain
July_01
JULY: Honor
7.-JULY-HONOR
JULY: Honor
August_01
AUGUST: Nourish
8.-AUGUST-NOURISH
AUGUST: Nourish

“I tried to show the magic of nature with fantasy images to create a sort of storybook, an ideal and spiritual way where the problems of climate change and exploitation of resources don't loom.”

-David LaChapelle
September_01
SEPTEMBER: Reconnect
9.-SEPTEMBER-RECONNECT
SEPTEMBER: Reconnect
October_01
OCTOBER: Breathe
10.-OCTOBER-BREATHE
OCTOBER: Breathe

"The Lavazza 2020 calendar, with photos by American photographer David LaChapelle is a testament to poetry and the search for beauty as the way to reconnect us with the environment and give the planet a future."

- Comunicaffe
November_01
NOVEMBER: Respect
11.-NOVEMBER-RESPECT
NOVEMBER: Respect
December_01
DECEMBER: Change
12.-DECEMBER-CHANGE
DECEMBER: Change

"The photographer best known for his surreal celebrity portraits has teamed up with Lavazza to create their 2020 calendar. Shot in Hawaii, his shoot is a hymn to the relationship between humankind and the natural word."

- The Guardian
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Making Of: Lavazza
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Making Of: Lavazza

"LaChapelle has been able to interpret values in which we strongly believe and it was a privilege to work with him. We have touched on themes of great social impact and tried to tell the importance of reconnecting with nature."

-Francesca Lavazza
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Making Of: Lavazza
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Making Of: Lavazza
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Lavazza campaign activation, Duomo, Milan
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Lavazza campaign activation, Duomo, Milan
Lavazza campaign activation, Duomo, Milan
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Lavazza Calendar Launch: Venice, Italy
Lavazza Calendar Launch: Venice, Italy
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Lavazza Calendar Launch Event: Venice, Italy
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Lavazza Calendar Launch Event: Venice, Italy
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Lavazza Calendar Launch Event: Venice, Italy
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Lavazza Calendar Launch Event: Venice, Italy
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Lavazza Calendar Launch Event: Art Basel Miami
Lavazza Calendar Launch Event: Art Basel Miami
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Lavazza Calendar Launch Event: Art Basel Miami
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Lavazza Calendar Launch Event: Art Basel Miami

"Debuting the calendar in the United States with the help of David LaChapelle, who's equally dedicated to environmental conservation and art innovation, is a true reflection of Lavazza's mission and commitment to arts and sustainability."

- Davide Riboni, President, BU Americas & CEO, Lavazza Premium Coffee
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Lavazza Calendar Launch Event: Art Basel Miami
Lavazza Calendar Launch Event: Art Basel Miami
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press mobile mock up 0
Selected press
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'Atti Davini' Torino, Italy
'Atti Davini' Torino, Italy
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Lavazza Calendar 2002
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Lavazza Calendar 2002

DAVID LACHAPELLE