‘Legion,’ based on the Marvel Comics by Chris Claremont and Bill Sienkiewicz, was one of the most provocative and compelling comic book adaptations to ever appear on television.
To garner buzz and anticipation for Season 2, boutique marketing agency Industria Creative commissioned internationally-acclaimed digital and experiential art studio, Marco Brambilla Studio, to create an immersive audiovisual art exhibition on behalf of FX Networks, taking inspiration from the series and delivering a work in his signature style.
The experience was designed to echo a key theme within the series’ second go: ‘a sane man in an insane world.’ In the series, the lead character, David Haller, was misdiagnosed as a schizophrenic—but alas, what society believed to be the manifestations of a madman were in fact the superhuman abilities of a mutant.
Known for its use of technology to create elaborate multi-sensory experiences combining video, sound, light, architecture, and interaction, Marco Brambilla Studio edited together scenes from the previous and upcoming seasons of ‘Legion’ along with found footage in a chaotic and abstract view of the world that intrigued fans and left them wanting more.
"Our aim was to create an experience that would take the viewer through multiple levels of Haller’s altered states of schizophrenic consciousness. A flood of moments, thoughts, and memories are reflected into fragmented mirrored surfaces, these kaleidoscopic reflections completely surround us and we have the sense of assuming the character’s psychological point of view.”
“We are excited to have Marco Brambilla’s amazing artistic piece, 'Fracture,' to share with fans of Legion. As admirers of his works, we believed his innovative style could present a new perspective on David Haller’s world. 'Fracture' does just that – captivating the audience through a marvelous visual display.”
With the help of Legion brand ambassadors, each handpicked for their passion for the sci-fi genre and love of the series itself, guests meandered toward the main attraction at Goya Studios in Hollywood: The Legion Chamber. The facade of the massive structure featured intricate latticework, symbolizing the complex workings of the mind, while the deep purple lighting surrounding the structure – in keeping with the series’ color scheme – created an air of mystery.
Reimagining the collage of assets in Marco Brambilla Studio’s signature, highly-Instagrammable kaleidoscopic style, the mesmerizing video was presented in the 360-degree micro-theatre designed in the Legion aesthetic that felt like an elevator in motion while the immersive video played.
The visual experience left visitors questioning what was real, and what was not, as they were transported to a ‘mind-bending, reality-shifting world.’ While the experience wasn’t really a ride, many of the show’s fans found it so immersive that they went back through multiple times — studying the deep cut references to the series found within the work.
"I think the physical experience of walking into the room is a psychological experience as much as a visual experience."
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