SAMSUNG X COCO CAPITÁN

PRODUCT LAUNCH + STORE INSTALLATION + ARTIST TALK

Samsung x Coco Capitán

As part of Samsung’s effort to reach young creatives in the US and Asia, 27-year-old multidisciplinary artist Coco Capitán was commissioned by Hypebeast to develop a branded content campaign and 360º activation showcasing the brand’s newest tech products as creative tools for young artists. Merging art form and brand story, the partnership created a rich consumer experience that reflects today’s omnichannel and multi-touchpoint media landscape.

Capitán’s collaboration with Samsung reimagined the conventional brand-artist partnership and in-store shopping experience, sourcing inspiration from the artist’s visit to New York and two-week residency in Japan to create a series of aspirational films following her on her exploration of the magnificent cities through an artist’s eyes with Samsung technology in hand.

The fully integrated campaigns came to life across digital, film, and social media channels alongside a cutting-edge immersive multimedia store experience, elevating the product through her masterful storytelling and reaching Hypebeast’s influential millennial audience of 9.4 million.

Samsung Galaxy Tab S6 x Coco Capitán interview
Samsung Galaxy Tab S6 x Coco Capitán campaign

"Give me a note to write on & I'll give you a true story."

-Coco Capitán
https___jp.hypebeast.com_files_2019_10_coco-capitan-galaxy-1-4
Samsung Galaxy Note10+ x Coco Capitán campaign
https___jp.hypebeast.com_files_2019_10_coco-capitan-galaxy-1-7
Samsung Galaxy Note10+ x Coco Capitán campaign
Samsung Galaxy Note10+ x Coco Capitán film campaign
SAMSUNG HYPEBEAST NOTE10 TOKYO 00011 copy
Samsung Galaxy Note10+ x Coco Capitán campaign
SAMSUNG HYPEBEAST NOTE10 TOKYO 00003 copy
Samsung Galaxy Note10+ x Coco Capitán campaign
Short films presented on Galaxy 10 for installation wall
Galaxy Harajuku staircase / Tokyo, Japan
Galaxy Harajuku staircase / Tokyo, Japan
photo_2019-10-10_12-31-21
Galaxy Harajuku 2F installation / Tokyo, Japan
photo_2019-10-10_12-31-23
Galaxy Harajuku 2F installation / Tokyo, Japan

"Coco is one of the most influential creators in such modern society. We can meet her creations not only in galleries, but also in any digital space such as a large city vision. There is no limit to the style of her creation, from fashion and portrait photography to installations that mix various materials and paintings."

-Hypebeast Japan
Coco Capitán x Galaxy Harajuku merchandise
Artist talk at Galaxy Harajuku / Tokyo, Japan
721A8214
Book signing at Galaxy Harajuku / Tokyo, Japan
721A8364
Book signing at Galaxy Harajuku / Tokyo, Japan
721A8400
DJ Session at Galaxy Harajuku / Tokyo, Japan
721A8500
DJ Session at Galaxy Harajuku / Tokyo, Japan

COCO CAPITÁN