Benetton x Coco Capitán
Following her much-lauded solo exhibition, ‘Is It Tomorrow Yet?’ at the Daelim Museum in Seoul, Capitán designed a limited-edition capsule collection for iconic Italian fashion brand Benetton in Korea. The witty and colorful collaboration comprised nine styles including t-shirts, knit pullovers, knit hoodies, and shirts that combined six of the artist’s representative artworks with unique colorways and compositions.
Capitán also photographed and designed the launch campaign in her signature playfu style.
“What I like about words, is that you are not putting an image in the mind of another person. You are allowing for them to create their own image, based on the words that you are giving them.”
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