Luca Finotti – Versace Manifesto

Luca Finotti

The Manifesto of Versace Values is a winning formula for a modern generation of millennials. Amid the peacefulness of nature, Versace reveals its true colors: a manifestation of diversity, optimism, and unity as victory.

Luca Finotti idealized and executed this campaign with the V sign, a gesture of victory, an ever-powerful symbol of triumph and optimistic core values of the house of Versace. The campaign is the return of a fashion brand to real and human values through the storytelling of a manifesto of Diversity, Passion, Charm, Unity, Kindness, Courage, Optimism, Appreciation and Loyalty using the social media platform to spread the message. It also stands out for its diverse casting and story with mute language and emotional interaction between people of the same gender, a wise strategy focused on the Millenial audiences. More