MOP FOUNDATION X HELMUT NEWTON

MOP Foundation X Helmut Newton

The Marta Ortega Perez Foundation (MOP), owner of the fashion brand Zara, collaborated with Dan to curate their entire social media presence for their new exhibit. Titled “Helmut Newton – Fact and Fiction” the exhibit celebrates the life and work of the legendary German-Australian photographer. The MOP foundation is an innovative multi layered project centered on world-class fashion photography exhibitions each year. Dan selected imagery from the Helmut Newton archive and created a cohesive narrative for their social media, writing and editing all text. Working with a film director, Dan produced imagery of the space to be featured on Instagram while also tapping individuals for special social media led content.