Givenchy Spring Summer 2017 Ad Campaign, Art Directed by Giovanni Bianco
Jan. 10, 2017
Givenchy has unveiled its new ad campaign for Spring/Summer 2017, art directed by Givanni bianco, shot by Mert Alas and Marcus Piggott and styled by Carine Roitfeld. They make the most of the contrast between stark outdoor backgrounds and simple studio shots for a series of images that put product to the fore. There is also a dual gender approach with both female and male models. With its own gang of muses, Givenchy’s new ad campaign is all about juxtapositions, underscored by a clear message: “Freedom & Serenity.”