Francois Halard Photographs Balanciaga’s New Store in Miami Arts District
Apr. 30, 2018
WELCOME TO MIAMI:WELCOME TO MIAMI: Balenciaga will open a ﬂagship in the Miami Design District today, the 12th store in the U.S. for the luxury brand.
The building is designed as a site-speciﬁc project, using functional solar panels as part of a facade, which is unusual in the brand’s retail network. The pale blue panels are installed.
above clear glass windows at street level, with large-scale luminous Balenciaga lettering visible from the street.
The 1,590-square-foot store was designed by Balenciaga’s in-house team under the creative direction of Demna Gvasalia, creative director.
The interior and furnishings continue the theme of an industrial yet luxurious environment, which Gvasalia has created for the Paris ﬂagship stores at Rue Saint-Honoré and Avenue Montaigne. Several elements of a state-of-the-art clothing factory are integrated into the plan, which presents product to customers in a direct, uncomplicated way.
The store features two spacious ﬂoors. The ﬁrst ﬂoor highlights the women’s collection, handbags and shoes with an exposed ceiling. Clothing hangs from suspended racks. There’s a staircase to the second ﬂoor, which is dedicated to men’s wear, small leather goods and footwear. The ﬂoor has a pink allover Balenciaga logo-printed carpet. There are two ﬁtting rooms in the women’s area, and two ﬁtting rooms in the men’s area.
Balenciaga joins other luxury boutiques in the Miami Design District such as Saint Laurent, Dior, Bulgari, Gucci, Prada, Céline, Tom Ford and Valentino.
Balenciaga also has a store in the Bal Harbour Shops in Bal Harbour, Fla., but the Miami Design District store is considered the brand’s ﬁrst ﬂagship in Florida.