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First Look at Daphne Guinness’ New Music Video | 1

First Look at Daphne Guinness’ New Music Video

Jan. 18, 2016

The Honorable Daphne Guinness is no stranger to outlandish self-expression. At 48, the English-Irish heiress, designer and muse – with an affinity for frock-coats, heel-less platforms and dandified haute couture – has spun a rarefied legacy by wearing clothes in such masterful, magical ways that she’s become an art genre of her own accord. Though fashion continues to play a powerful melody in Guinness’ world, her focus has shifted of late, allowing her passion for music to take precedence. “I was always a musician,” states Guinness. “Music was my first love, I wanted to be a musician above and beyond all else. I had gained a place at the Guildhall School of Music before my marriage and everything else took hold,” she adds.

Watching Guinness perform in the sparky, attitude-laden video to the preview track The Long Now from her debut album Optimist in Black, there’s little doubt that she exudes the energy, confidence and conviction of a glorified rock veteran. From the satisfyingly biting lyrics (amplified by her acerbic annunciation of t-s and s-s), spontaneous melody and jagged guitar riffs, she looks, feels and sounds totally in her element. “Thank god I’m only really giving this a shot now, I would have had far too many hang-ups to do this when I was younger,” she confesses softly. “It feels like the right moment now – it’s been spontaneous. You know, David Bowie gave me the confidence to do this. Him and Tony [Visconti] said ‘you are very good at writing songs’, which absolutely meant the world to me. So, here I am.”

Guinness reveals the inspiration behind The Long Now and sounds off on her formative musical education, David Bowie and her upcoming debut album, which drops on May 27th, 2016.


On the inspiration behind The Long Now
“The song – like many songs of mine – is intrinsically personal and is about a relationship which has, frankly, [laughs] gone really bad. I don’t need to be in pain to write a song, but I was. Everyone’s been through it. It’s about being heartbroken again and again and then screaming: enough! It’s a reflection. Yes, it speaks to me, but it can mean so many things to many people.”

On creating the video for The Long Now
“The video was created in one night by the incredible [visual artist] Luca Pizzaroni, who is a dear friend of mine and David LaChapelle’s. It was completely spontaneous. I played him the song and then said to him ‘why don’t we just shoot it tonight’ and he agreed. We took to the streets of Manhattan and just did it! Luca just totally got it, he knew exactly what I wanted. And, well, the frocks and make-up all came together in a few hours. That was that!”

On working with the legendary Tony Visconti
“Without a shadow of a doubt, Tony is the best music producer alive. He really is. He really immerses himself in the project. If there’s something that someone else can’t do perfectly, he’ll just step up with a bass guitar or percussion. You cannot deny this man! He’s also very funny and discreet and cool, and has helped me put together the most incredible band. We had such fun.”


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