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David LaChapelle Directs Coca Cola’s 100th Anniversary of the Glass Bottle

Mar. 9, 2015

It’s the 100th anniversary of Coca-Cola’s classic glass bottle, and the soda brand is celebrating hard—with 14 new global ads in different styles.

The first might be best described as a super-diverse high-five stop-action hand party, shot by photographer David LaChapelle. Human hands of all colors, ages, types and garnishments inch toward each other, craving meaning, and connection, and presumably Coca-Cola, while a soundtrack about loving together reaches fever pitch in the background.

Naturally, in the end, all those lonely hands find their true purpose in life—coming together to pay homage to the shape of a Coca-Cola bottle.

Source: Ad Week

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