The Edition

Bottega Veneta‘s creative director Matthieu Blazy has designed the brand’s Avenue Montaigne flagship store in Paris, which is dominated by walnut wood fittings and glass bricks.

The 800-metre-square shop features industrial, square glass blocks integrated into the floors, ceilings and walls, creating a geometric grid which diffuses light throughout the store.

Walnut wood panels frame the textured glass blocks. The same wood was used in transitional spaces for a spiral staircase, curved corridor and for statement details like a display table and wooden columns.

The interior design aims to balance volume and scale throughout the space – from blown-up elements, like the wooden details echoing the woven leather “intrecciato” reminiscent of Bottega Veneta’s handbags, to the thousands of glass bricks.

The store in central Paris is the first designed by Blazy, who has led Italian luxury fashion house Bottega Veneta since 2020.

According to the brand the store’s design aims to “celebrate Italian craftsmanship with a modernist sensibility”.

Within the space, enclaves of soft seating and carpeted dressing rooms create smaller areas, contrasting the wide open stretches of glass brick in the main store.

Sofas and chairs were styled in giant woven leather panels, also echoing the “intrecciato” technique Bottega Veneta is famous for in their handbag design.

The woven pattern is echoed in the carving of walnut tables and columns. Wool carpets and mirrored clothes rails complete the interior scheme for the open-plan space.

The front door of the shop features a unique glass handle by the Venice-based Japanese glass artist, Ritsue Mishima.

Other retail design recently featured on Dezeen includes James Shaw’s installation of a jumbo foot in London Camper store and a “sensual” Ferragamo store by Belgian architect Vincent Van Duysen.

The photography is by François Halard.