The Edition


Balenciaga’s New Avenue Montaigne Store Photographed by François Halard

Oct. 5, 2017

Balenciaga is to open a boutique Saturday on Avenue Montaigne, transporting the design concept of its minimalist Rue Saint-Honoré store to the tony luxury strip.

Photographed by François Halard, the Haussmannian space has been outfitted with industrial touches, such as warehouse conveyor rails, aluminum display tables and slick, gray flooring in resin. Flat benches with thin, khaki-colored velvet cushions contrast with the shell of an old fireplace, original molding and marks from kids who once drew on the walls.

Artwork by American street artist Mark Jenkins is scattered around the store, including the figure of a woman in an oversized, puffy jacket slumped against a smooth, white wall.

Source: WWD

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