'KING SIZE' AT THE SPHERE
LAS VEGAS
MARCO BRAMBILLA
‘King Size’ at the Sphere Las Vegas
Film director and video artist Marco Brambilla is widely known for pioneering digital imaging technologies and AI to create immersive video installations that draw on the vernacular and use found imagery to satirize today’s society and question how we produce and transmit information.
After U2’s creative director saw Brambilla’s ‘Heaven’s Gate’ at Outernet Arts in London, he invited Brambilla to imagine digital artwork — the largest video collage ever made – for the band’s inaugural residency at the opening of Sphere in Las Vegas.
Brambilla’s 16K resolution immersive artwork has stunned concert-goers by celebrating the ‘king of rock’n’roll,’ Elvis Presley, like never before. Dubbed KING SIZE, and created using state-of-the-art AI and CGI technologies, the project is on view from September 29 to December 16, imbuing the audience with Elvis’s world through a staggering 160,000-square-foot wraparound interior LED display.
“It was truly the most unreal moment of the night.”
“KING SIZE’s scenographic and emotional progressions become all too evident, putting the viewer in a state of trance.
“The installation fits in seamlessly with U2’s exploration of excess, consumerism, and indulgence on Achtung Baby and the ZooTV tour that followed."
“The piece is about excess, spectacle, the tipping point for the American Dream.”
MARCO BRAMBILLA
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