The Edition

For Mumm’s second art edition, Trochut created a design which abstracts the lively bubbling of the elegant sparkling wine and the colors of the three varieties – Dry, Extra Dry, Rosé Dry. “The artwork is very dynamic, while at the same time exuding certain lightness. I took inspiration not only from the look and brand history but also from the taste and reinterpreted my flowing designs,” explains the artist.

With such a powerful design, it was essential that the label embody it perfectly. For this, Constantia Flexibles Labels Division rose to the challenge with their 360° sleeve label, printed in Germany. The sleeve label allows the entire bottle to be covered to maximize the elite design. A matte/gloss effect was applied to the label to give the product its exclusive look.