Please update your browser to access Creative Exchange Agency.
In July 2012, My Boon – the newest division of Shinsegae “Boon the Shop” brand - opened in Seoul, with Milan Vukmirovic heading up the role of creative director. This lifestyle boutique in Seoul’s hip Gangnam-Gu neighborhood is the third concept store for Milan Vukmirovic after Colette in Paris and The Webster in Miami – and a first for him in Asia. In charge of buying and selecting products, Vukmirovic brings his inimitable savoir faire to Seoul’s discerning clientele, with the store stocking the best of high-end men’s and women’s ready-to-wear, from established luxury houses like Balenciaga, Yves Saint Laurent and Alexander McQueen to innovative brands like Visvim and A Bathing Ape, as well as the best in skincare and cosmetics, from brands such as Aesop, Serge Lutens and Diptyque, and homeware accessories from the likes of Iittala and Vitra. Vukmirovic was given carte blanche to create the lifestyle store’s entire concept, working on its conception from scratch - from its interior design to its logos and packaging. In close collaboration with New York-based architects Jaklitsch/Gardner, Vukmirovic created the store’s specially conceived 6,700-square foot space which features a natural palate of black, white and earth tones and three delineated retail zones: a large space for fashion to the north, a juice bar to the south, and an accessories gallery connecting them. Having already shown what he was capable of in Paris and Miami, Vukmirovic has proved with My Boon that he is still at the forefront of contemporary fashion and design, and is pushing things forward in the booming fashion economy of Seoul.
In July 2012, My Boon – the newest division of Shinsegae “Boon the Shop” brand - opened in Seoul, with Milan Vukmirovic heading up the role of creative director. This lifestyle boutique in Seoul’s hip Gangnam-Gu neighborhood is the third concept store for Milan Vukmirovic after Colette in Paris and The Webster in Miami – and a first for him in Asia. In charge of buying and selecting products, Vukmirovic brings his inimitable savoir faire to Seoul’s discerning clientele, with the store stocking the best of high-end men’s and women’s ready-to-wear, from established luxury houses like Balenciaga, Yves Saint Laurent and Alexander McQueen to innovative brands like Visvim and A Bathing Ape, as well as the best in skincare and cosmetics, from brands such as Aesop, Serge Lutens and Diptyque, and homeware accessories from the likes of Iittala and Vitra. Vukmirovic was given carte blanche to create the lifestyle store’s entire concept, working on its conception from scratch - from its interior design to its logos and packaging. In close collaboration with New York-based architects Jaklitsch/Gardner, Vukmirovic created the store’s specially conceived 6,700-square foot space which features a natural palate of black, white and earth tones and three delineated retail zones: a large space for fashion to the north, a juice bar to the south, and an accessories gallery connecting them. Having already shown what he was capable of in Paris and Miami, Vukmirovic has proved with My Boon that he is still at the forefront of contemporary fashion and design, and is pushing things forward in the booming fashion economy of Seoul.
In July 2012, My Boon – the newest division of Shinsegae “Boon the Shop” brand - opened in Seoul, with Milan Vukmirovic heading up the role of creative director. This lifestyle boutique in Seoul’s hip Gangnam-Gu neighborhood is the third concept store for Milan Vukmirovic after Colette in Paris and The Webster in Miami – and a first for him in Asia. In charge of buying and selecting products, Vukmirovic brings his inimitable savoir faire to Seoul’s discerning clientele, with the store stocking the best of high-end men’s and women’s ready-to-wear, from established luxury houses like Balenciaga, Yves Saint Laurent and Alexander McQueen to innovative brands like Visvim and A Bathing Ape, as well as the best in skincare and cosmetics, from brands such as Aesop, Serge Lutens and Diptyque, and homeware accessories from the likes of Iittala and Vitra. Vukmirovic was given carte blanche to create the lifestyle store’s entire concept, working on its conception from scratch - from its interior design to its logos and packaging. In close collaboration with New York-based architects Jaklitsch/Gardner, Vukmirovic created the store’s specially conceived 6,700-square foot space which features a natural palate of black, white and earth tones and three delineated retail zones: a large space for fashion to the north, a juice bar to the south, and an accessories gallery connecting them. Having already shown what he was capable of in Paris and Miami, Vukmirovic has proved with My Boon that he is still at the forefront of contemporary fashion and design, and is pushing things forward in the booming fashion economy of Seoul.
In July 2012, My Boon – the newest division of Shinsegae “Boon the Shop” brand - opened in Seoul, with Milan Vukmirovic heading up the role of creative director. This lifestyle boutique in Seoul’s hip Gangnam-Gu neighborhood is the third concept store for Milan Vukmirovic after Colette in Paris and The Webster in Miami – and a first for him in Asia. In charge of buying and selecting products, Vukmirovic brings his inimitable savoir faire to Seoul’s discerning clientele, with the store stocking the best of high-end men’s and women’s ready-to-wear, from established luxury houses like Balenciaga, Yves Saint Laurent and Alexander McQueen to innovative brands like Visvim and A Bathing Ape, as well as the best in skincare and cosmetics, from brands such as Aesop, Serge Lutens and Diptyque, and homeware accessories from the likes of Iittala and Vitra. Vukmirovic was given carte blanche to create the lifestyle store’s entire concept, working on its conception from scratch - from its interior design to its logos and packaging. In close collaboration with New York-based architects Jaklitsch/Gardner, Vukmirovic created the store’s specially conceived 6,700-square foot space which features a natural palate of black, white and earth tones and three delineated retail zones: a large space for fashion to the north, a juice bar to the south, and an accessories gallery connecting them. Having already shown what he was capable of in Paris and Miami, Vukmirovic has proved with My Boon that he is still at the forefront of contemporary fashion and design, and is pushing things forward in the booming fashion economy of Seoul.
In July 2012, My Boon – the newest division of Shinsegae “Boon the Shop” brand - opened in Seoul, with Milan Vukmirovic heading up the role of creative director. This lifestyle boutique in Seoul’s hip Gangnam-Gu neighborhood is the third concept store for Milan Vukmirovic after Colette in Paris and The Webster in Miami – and a first for him in Asia. In charge of buying and selecting products, Vukmirovic brings his inimitable savoir faire to Seoul’s discerning clientele, with the store stocking the best of high-end men’s and women’s ready-to-wear, from established luxury houses like Balenciaga, Yves Saint Laurent and Alexander McQueen to innovative brands like Visvim and A Bathing Ape, as well as the best in skincare and cosmetics, from brands such as Aesop, Serge Lutens and Diptyque, and homeware accessories from the likes of Iittala and Vitra. Vukmirovic was given carte blanche to create the lifestyle store’s entire concept, working on its conception from scratch - from its interior design to its logos and packaging. In close collaboration with New York-based architects Jaklitsch/Gardner, Vukmirovic created the store’s specially conceived 6,700-square foot space which features a natural palate of black, white and earth tones and three delineated retail zones: a large space for fashion to the north, a juice bar to the south, and an accessories gallery connecting them. Having already shown what he was capable of in Paris and Miami, Vukmirovic has proved with My Boon that he is still at the forefront of contemporary fashion and design, and is pushing things forward in the booming fashion economy of Seoul.
In July 2012, My Boon – the newest division of Shinsegae “Boon the Shop” brand - opened in Seoul, with Milan Vukmirovic heading up the role of creative director. This lifestyle boutique in Seoul’s hip Gangnam-Gu neighborhood is the third concept store for Milan Vukmirovic after Colette in Paris and The Webster in Miami – and a first for him in Asia. In charge of buying and selecting products, Vukmirovic brings his inimitable savoir faire to Seoul’s discerning clientele, with the store stocking the best of high-end men’s and women’s ready-to-wear, from established luxury houses like Balenciaga, Yves Saint Laurent and Alexander McQueen to innovative brands like Visvim and A Bathing Ape, as well as the best in skincare and cosmetics, from brands such as Aesop, Serge Lutens and Diptyque, and homeware accessories from the likes of Iittala and Vitra. Vukmirovic was given carte blanche to create the lifestyle store’s entire concept, working on its conception from scratch - from its interior design to its logos and packaging. In close collaboration with New York-based architects Jaklitsch/Gardner, Vukmirovic created the store’s specially conceived 6,700-square foot space which features a natural palate of black, white and earth tones and three delineated retail zones: a large space for fashion to the north, a juice bar to the south, and an accessories gallery connecting them. Having already shown what he was capable of in Paris and Miami, Vukmirovic has proved with My Boon that he is still at the forefront of contemporary fashion and design, and is pushing things forward in the booming fashion economy of Seoul.
In July 2012, My Boon – the newest division of Shinsegae “Boon the Shop” brand - opened in Seoul, with Milan Vukmirovic heading up the role of creative director. This lifestyle boutique in Seoul’s hip Gangnam-Gu neighborhood is the third concept store for Milan Vukmirovic after Colette in Paris and The Webster in Miami – and a first for him in Asia. In charge of buying and selecting products, Vukmirovic brings his inimitable savoir faire to Seoul’s discerning clientele, with the store stocking the best of high-end men’s and women’s ready-to-wear, from established luxury houses like Balenciaga, Yves Saint Laurent and Alexander McQueen to innovative brands like Visvim and A Bathing Ape, as well as the best in skincare and cosmetics, from brands such as Aesop, Serge Lutens and Diptyque, and homeware accessories from the likes of Iittala and Vitra. Vukmirovic was given carte blanche to create the lifestyle store’s entire concept, working on its conception from scratch - from its interior design to its logos and packaging. In close collaboration with New York-based architects Jaklitsch/Gardner, Vukmirovic created the store’s specially conceived 6,700-square foot space which features a natural palate of black, white and earth tones and three delineated retail zones: a large space for fashion to the north, a juice bar to the south, and an accessories gallery connecting them. Having already shown what he was capable of in Paris and Miami, Vukmirovic has proved with My Boon that he is still at the forefront of contemporary fashion and design, and is pushing things forward in the booming fashion economy of Seoul.
In July 2012, My Boon – the newest division of Shinsegae “Boon the Shop” brand - opened in Seoul, with Milan Vukmirovic heading up the role of creative director. This lifestyle boutique in Seoul’s hip Gangnam-Gu neighborhood is the third concept store for Milan Vukmirovic after Colette in Paris and The Webster in Miami – and a first for him in Asia. In charge of buying and selecting products, Vukmirovic brings his inimitable savoir faire to Seoul’s discerning clientele, with the store stocking the best of high-end men’s and women’s ready-to-wear, from established luxury houses like Balenciaga, Yves Saint Laurent and Alexander McQueen to innovative brands like Visvim and A Bathing Ape, as well as the best in skincare and cosmetics, from brands such as Aesop, Serge Lutens and Diptyque, and homeware accessories from the likes of Iittala and Vitra. Vukmirovic was given carte blanche to create the lifestyle store’s entire concept, working on its conception from scratch - from its interior design to its logos and packaging. In close collaboration with New York-based architects Jaklitsch/Gardner, Vukmirovic created the store’s specially conceived 6,700-square foot space which features a natural palate of black, white and earth tones and three delineated retail zones: a large space for fashion to the north, a juice bar to the south, and an accessories gallery connecting them. Having already shown what he was capable of in Paris and Miami, Vukmirovic has proved with My Boon that he is still at the forefront of contemporary fashion and design, and is pushing things forward in the booming fashion economy of Seoul.
In July 2012, My Boon – the newest division of Shinsegae “Boon the Shop” brand - opened in Seoul, with Milan Vukmirovic heading up the role of creative director. This lifestyle boutique in Seoul’s hip Gangnam-Gu neighborhood is the third concept store for Milan Vukmirovic after Colette in Paris and The Webster in Miami – and a first for him in Asia. In charge of buying and selecting products, Vukmirovic brings his inimitable savoir faire to Seoul’s discerning clientele, with the store stocking the best of high-end men’s and women’s ready-to-wear, from established luxury houses like Balenciaga, Yves Saint Laurent and Alexander McQueen to innovative brands like Visvim and A Bathing Ape, as well as the best in skincare and cosmetics, from brands such as Aesop, Serge Lutens and Diptyque, and homeware accessories from the likes of Iittala and Vitra. Vukmirovic was given carte blanche to create the lifestyle store’s entire concept, working on its conception from scratch - from its interior design to its logos and packaging. In close collaboration with New York-based architects Jaklitsch/Gardner, Vukmirovic created the store’s specially conceived 6,700-square foot space which features a natural palate of black, white and earth tones and three delineated retail zones: a large space for fashion to the north, a juice bar to the south, and an accessories gallery connecting them. Having already shown what he was capable of in Paris and Miami, Vukmirovic has proved with My Boon that he is still at the forefront of contemporary fashion and design, and is pushing things forward in the booming fashion economy of Seoul.
In July 2012, My Boon – the newest division of Shinsegae “Boon the Shop” brand - opened in Seoul, with Milan Vukmirovic heading up the role of creative director. This lifestyle boutique in Seoul’s hip Gangnam-Gu neighborhood is the third concept store for Milan Vukmirovic after Colette in Paris and The Webster in Miami – and a first for him in Asia. In charge of buying and selecting products, Vukmirovic brings his inimitable savoir faire to Seoul’s discerning clientele, with the store stocking the best of high-end men’s and women’s ready-to-wear, from established luxury houses like Balenciaga, Yves Saint Laurent and Alexander McQueen to innovative brands like Visvim and A Bathing Ape, as well as the best in skincare and cosmetics, from brands such as Aesop, Serge Lutens and Diptyque, and homeware accessories from the likes of Iittala and Vitra. Vukmirovic was given carte blanche to create the lifestyle store’s entire concept, working on its conception from scratch - from its interior design to its logos and packaging. In close collaboration with New York-based architects Jaklitsch/Gardner, Vukmirovic created the store’s specially conceived 6,700-square foot space which features a natural palate of black, white and earth tones and three delineated retail zones: a large space for fashion to the north, a juice bar to the south, and an accessories gallery connecting them. Having already shown what he was capable of in Paris and Miami, Vukmirovic has proved with My Boon that he is still at the forefront of contemporary fashion and design, and is pushing things forward in the booming fashion economy of Seoul.
In July 2012, My Boon – the newest division of Shinsegae “Boon the Shop” brand - opened in Seoul, with Milan Vukmirovic heading up the role of creative director. This lifestyle boutique in Seoul’s hip Gangnam-Gu neighborhood is the third concept store for Milan Vukmirovic after Colette in Paris and The Webster in Miami – and a first for him in Asia. In charge of buying and selecting products, Vukmirovic brings his inimitable savoir faire to Seoul’s discerning clientele, with the store stocking the best of high-end men’s and women’s ready-to-wear, from established luxury houses like Balenciaga, Yves Saint Laurent and Alexander McQueen to innovative brands like Visvim and A Bathing Ape, as well as the best in skincare and cosmetics, from brands such as Aesop, Serge Lutens and Diptyque, and homeware accessories from the likes of Iittala and Vitra. Vukmirovic was given carte blanche to create the lifestyle store’s entire concept, working on its conception from scratch - from its interior design to its logos and packaging. In close collaboration with New York-based architects Jaklitsch/Gardner, Vukmirovic created the store’s specially conceived 6,700-square foot space which features a natural palate of black, white and earth tones and three delineated retail zones: a large space for fashion to the north, a juice bar to the south, and an accessories gallery connecting them. Having already shown what he was capable of in Paris and Miami, Vukmirovic has proved with My Boon that he is still at the forefront of contemporary fashion and design, and is pushing things forward in the booming fashion economy of Seoul.
In July 2012, My Boon – the newest division of Shinsegae “Boon the Shop” brand - opened in Seoul, with Milan Vukmirovic heading up the role of creative director. This lifestyle boutique in Seoul’s hip Gangnam-Gu neighborhood is the third concept store for Milan Vukmirovic after Colette in Paris and The Webster in Miami – and a first for him in Asia. In charge of buying and selecting products, Vukmirovic brings his inimitable savoir faire to Seoul’s discerning clientele, with the store stocking the best of high-end men’s and women’s ready-to-wear, from established luxury houses like Balenciaga, Yves Saint Laurent and Alexander McQueen to innovative brands like Visvim and A Bathing Ape, as well as the best in skincare and cosmetics, from brands such as Aesop, Serge Lutens and Diptyque, and homeware accessories from the likes of Iittala and Vitra. Vukmirovic was given carte blanche to create the lifestyle store’s entire concept, working on its conception from scratch - from its interior design to its logos and packaging. In close collaboration with New York-based architects Jaklitsch/Gardner, Vukmirovic created the store’s specially conceived 6,700-square foot space which features a natural palate of black, white and earth tones and three delineated retail zones: a large space for fashion to the north, a juice bar to the south, and an accessories gallery connecting them. Having already shown what he was capable of in Paris and Miami, Vukmirovic has proved with My Boon that he is still at the forefront of contemporary fashion and design, and is pushing things forward in the booming fashion economy of Seoul.
In July 2012, My Boon – the newest division of Shinsegae “Boon the Shop” brand - opened in Seoul, with Milan Vukmirovic heading up the role of creative director. This lifestyle boutique in Seoul’s hip Gangnam-Gu neighborhood is the third concept store for Milan Vukmirovic after Colette in Paris and The Webster in Miami – and a first for him in Asia. In charge of buying and selecting products, Vukmirovic brings his inimitable savoir faire to Seoul’s discerning clientele, with the store stocking the best of high-end men’s and women’s ready-to-wear, from established luxury houses like Balenciaga, Yves Saint Laurent and Alexander McQueen to innovative brands like Visvim and A Bathing Ape, as well as the best in skincare and cosmetics, from brands such as Aesop, Serge Lutens and Diptyque, and homeware accessories from the likes of Iittala and Vitra. Vukmirovic was given carte blanche to create the lifestyle store’s entire concept, working on its conception from scratch - from its interior design to its logos and packaging. In close collaboration with New York-based architects Jaklitsch/Gardner, Vukmirovic created the store’s specially conceived 6,700-square foot space which features a natural palate of black, white and earth tones and three delineated retail zones: a large space for fashion to the north, a juice bar to the south, and an accessories gallery connecting them. Having already shown what he was capable of in Paris and Miami, Vukmirovic has proved with My Boon that he is still at the forefront of contemporary fashion and design, and is pushing things forward in the booming fashion economy of Seoul.
In July 2012, My Boon – the newest division of Shinsegae “Boon the Shop” brand - opened in Seoul, with Milan Vukmirovic heading up the role of creative director. This lifestyle boutique in Seoul’s hip Gangnam-Gu neighborhood is the third concept store for Milan Vukmirovic after Colette in Paris and The Webster in Miami – and a first for him in Asia. In charge of buying and selecting products, Vukmirovic brings his inimitable savoir faire to Seoul’s discerning clientele, with the store stocking the best of high-end men’s and women’s ready-to-wear, from established luxury houses like Balenciaga, Yves Saint Laurent and Alexander McQueen to innovative brands like Visvim and A Bathing Ape, as well as the best in skincare and cosmetics, from brands such as Aesop, Serge Lutens and Diptyque, and homeware accessories from the likes of Iittala and Vitra. Vukmirovic was given carte blanche to create the lifestyle store’s entire concept, working on its conception from scratch - from its interior design to its logos and packaging. In close collaboration with New York-based architects Jaklitsch/Gardner, Vukmirovic created the store’s specially conceived 6,700-square foot space which features a natural palate of black, white and earth tones and three delineated retail zones: a large space for fashion to the north, a juice bar to the south, and an accessories gallery connecting them. Having already shown what he was capable of in Paris and Miami, Vukmirovic has proved with My Boon that he is still at the forefront of contemporary fashion and design, and is pushing things forward in the booming fashion economy of Seoul.
In July 2012, My Boon – the newest division of Shinsegae “Boon the Shop” brand - opened in Seoul, with Milan Vukmirovic heading up the role of creative director. This lifestyle boutique in Seoul’s hip Gangnam-Gu neighborhood is the third concept store for Milan Vukmirovic after Colette in Paris and The Webster in Miami – and a first for him in Asia. In charge of buying and selecting products, Vukmirovic brings his inimitable savoir faire to Seoul’s discerning clientele, with the store stocking the best of high-end men’s and women’s ready-to-wear, from established luxury houses like Balenciaga, Yves Saint Laurent and Alexander McQueen to innovative brands like Visvim and A Bathing Ape, as well as the best in skincare and cosmetics, from brands such as Aesop, Serge Lutens and Diptyque, and homeware accessories from the likes of Iittala and Vitra. Vukmirovic was given carte blanche to create the lifestyle store’s entire concept, working on its conception from scratch - from its interior design to its logos and packaging. In close collaboration with New York-based architects Jaklitsch/Gardner, Vukmirovic created the store’s specially conceived 6,700-square foot space which features a natural palate of black, white and earth tones and three delineated retail zones: a large space for fashion to the north, a juice bar to the south, and an accessories gallery connecting them. Having already shown what he was capable of in Paris and Miami, Vukmirovic has proved with My Boon that he is still at the forefront of contemporary fashion and design, and is pushing things forward in the booming fashion economy of Seoul.
In July 2012, My Boon – the newest division of Shinsegae “Boon the Shop” brand - opened in Seoul, with Milan Vukmirovic heading up the role of creative director. This lifestyle boutique in Seoul’s hip Gangnam-Gu neighborhood is the third concept store for Milan Vukmirovic after Colette in Paris and The Webster in Miami – and a first for him in Asia. In charge of buying and selecting products, Vukmirovic brings his inimitable savoir faire to Seoul’s discerning clientele, with the store stocking the best of high-end men’s and women’s ready-to-wear, from established luxury houses like Balenciaga, Yves Saint Laurent and Alexander McQueen to innovative brands like Visvim and A Bathing Ape, as well as the best in skincare and cosmetics, from brands such as Aesop, Serge Lutens and Diptyque, and homeware accessories from the likes of Iittala and Vitra. Vukmirovic was given carte blanche to create the lifestyle store’s entire concept, working on its conception from scratch - from its interior design to its logos and packaging. In close collaboration with New York-based architects Jaklitsch/Gardner, Vukmirovic created the store’s specially conceived 6,700-square foot space which features a natural palate of black, white and earth tones and three delineated retail zones: a large space for fashion to the north, a juice bar to the south, and an accessories gallery connecting them. Having already shown what he was capable of in Paris and Miami, Vukmirovic has proved with My Boon that he is still at the forefront of contemporary fashion and design, and is pushing things forward in the booming fashion economy of Seoul.