Luca Finotti

Luca Finotti is an Italian creative and film director who has directed fashion films for Nike, Versace, Dolce & Gabbana, Giorgio Armani, Givenchy by Riccardo Tisci, Moschino, Jeremy Scott, Adidas, River Island, Tod’s, Cover Girl, Rimmel, MSGM and Pitti to name a few. He also collaborated with international magazines including Vogue Italy, Vogue China, Dazed & Confused, i-D Magazine and Hercules Magazine.

Having a graduation in Marketing and Economy at the renowned Luigi Bocconi University in Milan and studying
cinema at the New York Film Academy gave Luca all the skills to be a successful artistic and viral film director by combining powerful moving images and the development of Social Media. His creations always starts from an idea that then is developed based on trend research to guarantee the worldwide virality of every film & campaign and to make every project a visible and shareable online experience in the millenial era.

His portfolio is full of national and international stars including Lady Gaga, Jeremy Scott, Sita Abellan, Gigi Hadid, Monica Bellucci, Sofia Vergara, CL, Stephen Dorff, Marco Mengoni, Amanda Lepore, Janelle Monae, Bianca Balti, Karlie Kloss, Simone Nobili and Simon Nessman. In his early career, he has met figures like Arianne Phillips, Michelangelo di Battista, Nicola Formichetti, Anna Dello Russo, Mariano Vivanco, Sara Maino, Paolo Zagoreo and Giovanni Dario Laudicina.

His recent project #WeBelieveInThePowerOfLove for Nike was screened and scored more than 25 Film Festival awards and official selections across the globe.