Isabelita Virtual

Isabel Martínez is the name behind Isabelita Virtual, an award winning advertising Creative Director from Barcelona living between NYC & Barcelona. After 10 years working as a copywriter for mass-market brands such as BMW, Ikea, Always, Vodafone, Volkswagen or Coca-Cola, she started an Instagram account – @IsabelitaVirtual in 2011. A conceptual vision of fashion and her digital approach are her hallmarks.

Since then, she has collaborated as a Creative Director, influencer and photographer with brands including: Dior, Hermès, Kenzo, Tiffany & Co, Coach, &Other Stories, W Magazine, Sony, Viktor&Rolf, Shoescribe, Vogue Italia, Delpozo, or The Moscow Ballet.

In 2014 The Cut included her name on the 50 Fashion Social Media Voices to Follow’s list.

In 2015 the founder of Instagram, Kevin Systrom revealed to I-D his 3 favourite fashion accounts. @isabelitavirtual was one of them.

In 2016 she was featured in Yo Dona Magazine as one of the 100 Most Relevant Spanish Women of the Year for the 3rd year in a row.